SEO Advanced Topics

ID #1140

What is the difference between IP delivery and cloaking?

IP delivery is Based on IP address the results are delivered. Cloaking is showing different pages to users than to search engines.

IP delivery includes things like "users from Britain get sent to the co.uk, users from France get sent to the .fr". This is fine-even Google does this. Cloaking is that when you do something special or out of the ordinary for Googlebot that you start to get in trouble. For example, cloaking would be "if a user is from Googlelandia, they get sent to our Google-only optimized text pages."

So IP delivery is fine, but don't do anything special for Googlebot. Just treat it like a typical user visiting the site.


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