Viral Marketing

What are the disadvantages of the viral marketing ?

The main disadvantages of the viral marketing are:

• Spam threats - If made poorly, viral marketing can lead to significant spam issues.
• Association with unknown groups - The power of viral marketing depends on the transfer of messages from person to person. During this course, it may reach someone you would rather not be linked with.
• Brand dilution
• Keep away from making merely financial-based offer.

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