Pay Per Click

How does Pay-Per-Click differ from regular, "organic" Search Engine results?

PPC or Pay per click is the paid form of advertising. The advertisers have to pay for each click on his ad. The position of your ad depends on the amount of money you and your competitors are spending for each keyword phrase. These links climb the Search Engine Pages not by the virtue of being optimized but by paying for the same as opposed to organic search.

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