ID #1294
What is dynamic text?
Dynamic text is a word, phrase, or other information that is inserted into the title, text, or URL of an ad to customize it in reply to a specific search query. Dynamic text can make your ads more efficient.The dynamic text feature is generally used to populate your ad title and text with a specific keyword or text variable that matches certain search queries. Research shows that users respond best to ads that use the same words they searched on. For example, users who search on "vinyl windows" tend to respond more to ad titles that use the term "vinyl windows" than to titles with "windows."
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