Weekly Search Engine Genie Newsletter
Prepared By Search Engine Genie Team
Forum Thread of the week

Yahoo Says Google Ad Deal Complies With the Law
Below is a comment shared by a person on this topic:

" That comes off sounding quite arrogant like they can't afford a phone or a TV either. "

I am sure they can afford phone and TV (though some can't but in this case they probably won't be buying computer with internet) - this has nothing to do with arrogance, just fact of live - different consumer segments spent different amounts of money on very different things, they would also (I am sure of it) have different patterns of search - their job and live interests are likely to affect that, not just purchases.
On topic - I am positive Yahoo and Google are breaking anti-trust laws, in fact my view is that Google breaks it already by having such high share of the market - any company that controls over 35-40% should be subject to very careful scrutiny and anything over 50% should be deemed a monopoly. Google has got 70% and with Yahoo they might get to 90%, if that's not monopoly what is?

" I don’t recall Microsoft’s dominance at anything as ever affecting my bottom line. "

It was affecting it but in a less transparent way - due to Microsoft's dominance there were no alternatives so Microsoft was able to keep price of their OS at about the same level while price of computer hardware was dropping very quickly - if you compare %-tage of computer price taken by Microsoft OS price 10 years ago and now you will see that this percentage has increased very considerably - they are often the most expensive component of a (fairly cheap) computer. Lack of competition is the reason why they got away with it. Same with Google now - cost of AdWords is growing because there are no reliable alternatives.

" If a business is best, it will be monopoly. 100s of worse service providers are of no use. "

You right, they are the best and it may seem that they earned their position. The problem is that they wield way too much power - if Microsoft stops selling OEM Windows licenses to some manufacturer that will kill their PC sales because it is a must have. If Google kicks people from AdWords or AdSense it can kill their business. Can anyone honestly say that Google is very thoughtful, careing, approachable, accessible when it comes to termination of user accounts or just kicking them from index for unknown reasons? The fact that they don't have phone contacts for many (most?) things is a sign of monopolistic abuse - they can do things that can kill your business and you have no recourse to even honest hearing. If they were not a monopoly (even without Yahoo) they'd never act like this.
I like Google because they still have the best search engine, but I also think Microsoft did have best desktop OS (not counting Vista here) - the fact that they still do very good product is not an excuse for monopolistic actions because we could have had same product cheaper or maybe better if they had good competitors.

My prediction - this deal will be stopped and both Young from Yahoo and Google know it, they are just playing for time.

There are further interesting comments on this topic shared by various people

Ref: http://www.webmasterworld.com/yahoo-corp/3743561.htm


How to get Gov and Edu backlinks to your site for free:

Search engines, particularly Google will offer you enhanced placement if you have sturdy sites linking back to you.   And when I say sturdy I’m talking about a high PR (pagerank).  It’s most excellent if the sites are pertinent to the content you’re trying to rank well on, but having a small number of .gov and .edu domains linking back to you despite of the relevancy is always fine - specially the .gov sites.

I came athwart a way to get .gov and .edu blogs and forums that will help give you the link juice you require ranking all that much improved.  To make specking whether or not they’re “nofollow” or not I would recommend you to install the Search Status plugin.  After installing this, enable “highlight nofollow links” by right clicking the search status icon in the top left corner of your browser and then make the suitable selection.  Once this is completed any links that are nofollow will be tinted in red.

How to find .gov and .edu sites that will link to you

Obtaining .edu and .gov links are hard because most of the .edu and .gov sites don't link to commercial websites. One way is to swap over with .edu and .gov sites by students or Pay them to place your link on their website. These are the lawful ways but first one is tough and the second one includes money. To get free .edu & .gov links, the further ways are

  1. Through Manual requests
  2. Commenting on .edu or .gov blogs
  3. Participate in .edu or .gov forums
  4. Sign .edu or .gov Guest books

           Best and most genuine method to gain edu or Gov backlinks are through manual requests to correct resource. We got some backlinks from edu and gov sites when we researched the pages of those domains and then we found the exact page and later explaining the person responsible for that page the reason why they need to link to us from that page. To do this you need to have a link worth page or a site. Your site should have a good and relevant resource for the education and government sites to recommend to its users. We at Search engine genie have a great tools section totally ad-free we find Gov sites that are having SEO related pages we find those pages and send out requests to them to link to us because our tools are an undeniable asset to their users.

To find those pages in those domains you can use search strings like

https://www.google.com/search?hl=en&q=inurl%3Aedu+search+engine+optimization&aq=f&oq=

https://www.google.com/search?hl=en&q=inurl%3Agov+search+engine+optimization

If you are offering something that is useful for Gov users or if you are providing something for charity many gov sites are willing to endorse your efforts. For example one of our client is providing free wristbands to charity organizations like the cancer society and more. We mail out to sites like cancer.gov about our efforts and they are more than willing to recommend their users to make use of our free offer by providing a backlink to our website.

More ideas:  In order to find the .gov and .edu blog and forums merely do a search in Google, Yahoo, and MSN with these terms “inurl: .gov+inurl: blog”, inurl:.edu+inurl:forum”, inurl:.gov+inurl:blog, and “inurl:.edu+inurl:forum”.

Now take a small amount of time to browse through your results and get the blogs and forums that offer links via comments and forum posts/replies that aren’t nofollow.  It will take some time to sieve through the results but will be value it in the long run.  Hot tip: Only add 1 or 2 comments/posts/etc. per week.  The search engines are smart and will make out if all of the sudden there’s like 20 new .gov links pointing back to you and you’ll get punished for it.  Be tolerant and just add a link or two every week or so.  In couple of months you’ll see you PR increase a vigorous amount (it does take some time).

There are many ways to get a link to your site from an .EDU website

1) By designing (or subsidizing) themes for a blogging engine like Wordpress and by hoping that an .EDU page will make use of it (this happens at times)

2) Occasionally on Digitalpoint, in the link sale section there are webmasters that possess an .EDU page and they are selling some links on it for a monthly fee (they are in fact pricey) or stable blog posts for 15-30$ each.

3) Lastly there is a “dirty way” to get a few .EDU backlinks. Several .EDU websites are not updated any longer or the owner forgot about it and a lot of of them have a blog where you can leave comments to the posts they‘ve made in the past. On an average 1 blog out of 50 has NO “no-follow” tag for the links in the comments! I’ve never used this method but I know it’s working if you want a few .EDU backlinks.

The majority education sites have quality inbound links, have been online for years and years and are a plausible source of information to the search engines and to the community. At SEOmoz rand has a page power tool so as to measures .edu links as well and allocates a meticulous value to how many you have coming into your site. It is secure to say that an .edu is a power link and can do a lot for your site within the search engines. One can get .edu & .gov backlink free from blogs and forums.

The mainstream search engines value .gov and .edu backlinks. These links are called “authority links” to search engines. That’s the cause why most SEO’s search for these type of backlinks.
Even thought it’s pretty hard to obtain these backlinks. Here are a few tips for you to begin with:

First, go to Google and try to do the following search:

For .edu domains

“Your desired keyword” “powered by wordpress” site:.edu
This search will help you find blogs that uses WordPress with a .edu domain.

“Your desired keyword “ “powered by vBulletin” site:.edu
This search will help you find forums that use vBulletin. Alternatively, you can replace the word “vBulletin” with your desired forum management program (Like Xoops, Phpbb, etc.)

For .gov domains

“Your desired keyword” “powered by wordpress” site:.gov
This search will help you find blogs that uses WordPress with a .edu domain.

“Your desired keyword “ “powered by vBulletin” site:.gov
This search will help you find forums that use vBulletin. Alternatively, you can replace the word “vBulletin” with your desired forum management program (Like Xoops, Phpbb, etc.)


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Latest SEO cartoon

Latest Google News:

Google mulls online book future:

Google has suggested it may consider setting up an online book store.


(An online book store would depend on copyright permissions)

Google CEO Eric Schmidt told reporters at the Consumer Electronics Show in Las Vegas that this would depend on permission from copyright holders.

The web giant has been electronically scanning thousands of volumes and has put some online.

But its plans to create an index to all the world's books have run into opposition from publishers and authors.

Paid for downloads:

(Google announced an online video store at CES)

Google has gradually been expanding its empire beyond its origins in search.

Last week Google launched an online video store during a keynote speech by its co-founder Larry Page at CES.

The venture is the first time Google has enabled its users to pay for premium content.

While commercial video downloads are relatively new, e-books have been available for years, though they have failed to take off.

Sony is also trying to invigorate demand for e-books. At CES, it launched a new portable device to read e-books and announced deals with major publishers to sell them online.

Asked if Google would consider doing something similar, Google CEO Eric Schmidt said: "Subject to permission from the copyright holder, yes. I want to be clear on that."

Sell more books:

During a briefing with international journalists at CES, Mr Schmidt and Mr Page sought to reassure concerns about Google's book digitisation project.

"Google book search is about building the world's largest card catalogue," said Mr Schmidt. "We are not taking copyrighted information".

Google is working with Harvard University, Stanford University, the University of Michigan, the New York Public Library and Oxford University on the digitisation project.

But the plan has run into legal challenges that temporarily halted the systematic scanning operation.

"You are certainly seeing a bit of negotiation by public relations," said Mr Page.

"We are not letting you read the book from the library until we have rights from the publishers, which they will give us as it will help them sell more copies."

As well as concerns from groups representing publishers and authors, Google faces competition from a similar rival plan to scan books by the Open Content Alliance.

The group counts Microsoft, Yahoo and the Internet Archive among its backers.


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