How to raise your search ranking after panda update
1. The <Title> Tag – Your search rankings reflects in your title tag and being one of the important on page factor, the title tags should be used properly and there are some steps to be followed in placing your title tag. Placing your keyword to the left ranks better than placing it towards the right and make sure that your keyword makes sense and not exceeding more than 70 characters.
2. <H1><H2><H3> Tags – Header tags always have some value and it should be different from your title tag and should depict the text below them. Among the different header tags, the H1 tag has the most SEO value since it depicts the main title of the page. is the These header tags should be used for headlines to your content. They should be different than your <title> tag and should accurately depict the text written below them, but after the recent panda update it is not absolutely necessary. Following the H1 tags are H2 and H3 tags which are the sub headings of the page and based on the content of your page create few headings so that you can see some improved search rankings.
3. Alt Attribute & File Names –Image optimization is essential and make sure that you give alt attribute with relevant keywords so that the accessibility of your page improves and it gives a clear description of what the image is about. Also, naming your file with relevant keyword may sound strong in terms of optimization.
4. The Meta Description Tag – Though Google does not give value to the Meta keywords and Meta description, it can be useful to improve the click through ratio. You can have 150 characters as your Meta description including spaces and it tells the user what the page is about. Try to emphasize your keywords on the Meta description, so when users search, the keywords will be bolded and make you’re listing more attractive.
5. Keywords in the text – Your keywords need to be placed throughout the page in a way that it makes sense to readers and it is good to place your keywords once every 150 words. Avoid placing long tail keywords especially keywords with 4 or more words and make sure that you give the users a better reading experience by not stuffing your keywords by sacrificing keyword density.
6. Video Optimization – Have videos that are relevant to your website and include a link to your home page in the profile section. Upload a video in YouTube and get the embedded codes and place it in your website and give relevant title based on the keywords of the page. Place a link back to your page through description field of that video and optimize it perfectly by embedding the video above the fold so that it can be easily viewed without scrolling it.
7. Image Optimization – Most of us do not give importance to image optimization, but it is essential to give importance to image optimization. Apart from optimizing your file names attributes, reduce your file size too. Don’t make your website too long to load and if your website takes more than 1.5 seconds to load, then either try to consider switching hosts or reducing image file sizes. Don’t use copyrighted images since it’s not only illegal, it can also hurt the SEO value of your page.
8. Outbound Links – The outbound links have vital role in overall linking strategy and your website should have authoritative and relevant links. Getting links from .edu and .gov sites get you lots of traffic and having your link placed in these websites improve your search rankings and are very beneficial for SEO.
9. Internal Links – Internal links are generally the navigation elements in a document and the search engine give more importance to internal linking structure. Make your website easily navigable by search engine bots and users by linking your website to another section on the same web page
10. Grammar & content length – The recent panda update gave more importance to the content and the grammar and content length of the page matters and many websites have been penalized by search engines due to poor grammar. So make your page perfect with proper grammar and content length and avoid damaging the entire website rankings.
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