link building

Is deep linking better than home page linking?

Yes, deep linking is better than home page linking because everyone knows that you have home page and they can find it easily. But deep link is more effective than home page link building.

Here are some reasons why deep linking is better than home page link building:

  • You can target the specific keyword.
  • It is easier to push up your internal pages than a whole site.
  • Links in multiple pages looks more natural than all links in home page. It makes the page crowded and unattractive.
  • Visitors can easily remember your home page URL but it is much difficult for them remember your page permalinks for your internal pages.
  • It is the only all internal pages that cover all relevant topics that the visitor may need it.

When you start with link building, try to figure out the best anchor text for your internal pages and list out some then vary all the anchor text. Choose the most appropriate anchor text and do as much as deep linking you can with the help of various sources. Deep linking provides you with better result than only home page link building.

So, while link building only go for deep link building as it is more productive and effective.

Importance of building back-links

Ranking well in the search engine is highly competitive but back-links play an effective role in better ranking of your website. Back-link is very essential for getting traffic on a web page. Two or three good back-links are considered vote to your website which will help your site to be placed in better position in search engine.

By evaluating your sites for popularity, search engine look for how often your site is linked by the outsider. This link means that some one value the information on your site. The more number of links you have, the better would be the place of your site in search engine.

Anchor text takes the priority over the quantity of links to your site. An anchor text is the text which you can see and click on for the text link. These anchor text helps to determine the nature of your site. You should have a good anchor text in your link to get more traffic to it. Make sure you include your main keyword to your link whenever it is possible in order to increase your rank.

Till now we just discussed the importance of back-links but now let see how to build them.

You should always try to offer controversial content. By offering good and effective material that is not available in any other site helps you to get links to your site.
Creating articles and submitting to articles directories helps you to get more links because when they get selected, they are posted in many sites with links to your site in the resource box. One good more effective article submitted gets you dozens of links as a result.

Another way by which you can build back link is select a few sites from the market and agree to offer a regular column by this each site receives a hyperlink. Even when other company offers you to join your site, allow them to because this way you can expose your own company to the customer as well as you build up more link with the popularity you are gaining by this.

SEO – Spam – spam spam and more spam from junk SEO companies.

We get these regular spam emails and we at Search Engine Genie are against spamming people for SEO related work.
Spam SEO email:
“On studying the lately Google algorithms – we have launched our new Link Building packages which are highly competitive and more productive in terms of Back Links and SERPs of website. You might have noticed that these days when we analyze PR pattern in top ranking sites, most of them are not high PR and even if you analyse backlinks of any site, most of the sites listed in backlinks list are low PR. In nutshell, there is no pattern of Pr is fond either in SERPs or Backlinks. Therefore only relevancy of the linking page matters these days. Also, it is suggestible to go with a mixture of all page rank links to avoid Google Filter Trap as Google tend to catch the uniformity in patterns of incoming links and it tends to reduce the weightage you should be getting of each campaign.
This founding has made us launch a new package of thematic links (irrelevant of PR) as well as update our existing packages to match with Google requirements. We have now included the following in all our packages – 1. We offer deep links in each campaign (acquiring links for inner pages with home page, targeting keywords for their related pages only).2. We offer rotating anchor texts (a set of couple of link details is used to make sure that Google does not identify a similarity in anchor texts for all back links).3. We offer a mixed PR links in the final report.4. We create links slowly and do not get all links created in a day or 2, so as to make it look natural for Search Engines.
These are not the only quality benchmarks but are only a few of those which are always taken care of while creating links for a project site. Still, if you find any link below the quality expected for genuine reasons, we replace it immediately without asking a second question (the first one will be the reason for which it was rejected).
We realize how important it is for many companies to outsource their business to other reliable companies and therefore to choose the Right Outsourcing Partner. Most companies overseas have achieved a significant amount of savings by outsourcing either complete or part of their Link Building, SEO or designing/development projects to India not only to cut the costs but also to ensure guaranteed results.. Thanks to the IT talent and cheaper labor costs in India.
With all our campaigns we assure you – -> Links will produce an organic traffic at website by doing ethical link building-> An appreciable improvement to current SERPs (search engine result position) at targeted keywords and keyword phrases.-> Balanced mechanism to prevent Google Filter trap.-> Goal oriented strategies for cost and time effective end product i.e.-> Complete return on investment ( ROI)
The methodologies we use to build links are —>Article posting – well written and preapproved by you, articles are submitted to highly reputed article directories.–>Link Popualrity – One way links are created by getting links on other theme related websites.–>Directory listings – Links are placed on relevant categories of a few highly reputed directories.
Please note that we can do all or a few selected methods to create links on the basis of your choice. We have a few packages for each of these.. with base package starting @ $5 per link. Please feel free to let us know for more details on quality, process or pricing.
Minimum order quantity is 100 links. We provide links @ 25 links/week.”

Nofollow in image links and Image maps – Does search engines follow it?

I am sure everyone knows what are Nofollow tags by now, Nofollow tags are used in hyperlinks to make a search engine crawler know that the link which has it is not trustworthy and should not be given the necessary link credit. Its vastly used in forums, blogs, message boards etc to prevent spam, Comment spam is a very popular spam that is spoiling many quality blogs. To stop this search engines combindely released a tag called rel=Nofollow to let the crawlers not to give any credit for the link.

Ok so we know about rel=Nofollow in text links are followed I don’t think many of you will know that search engines can crawl image maps and links from images very easily and any extra tagging in Nofollow tag is followed.

Search Engines have no trouble following image map links and links from on images. Any Nofollow tags from image maps is followed without hindrance.

Here is an example:

for example:

product

Best ideas for attracting back links – Any thoughts?

We have been finding it hard to attract natural backlinks to our site. This industry is so diverse and complicated we just don’t know what’s the best way to build links. We already tried the following ways

1. SEO tools: We have one of the best and long list of SEO tools around. We provide everything totally free. We did pick some good links but not enough to compete in a very competitive industry like this. We are launching 10 more new tools in couple of months lets see if we can get some attention there.

2. Blog: We have some active blogs and they do gain some attention but not good enough to gain maximum backlinks.

3. Articles: Rarely works these days though we have some good ones they just bring in a handful of links not the amount of links we are looking at.

4. SEO comics: We just introduced a new comics section to attract links its working but gaining little attention not the way we would like it to perform.

5. Transcripting: We have planned to do a lot of transcripting of videos of various search engine experts and SEOs. We are expecting attention to this definitely. we already did the webmaster live chat transcript and in process of completing some search engine expert’s transcripts which will be live soon. Should be a mild hit definitely.

6. Introduced Search engine expert directory where we give free listings for all search engine experts around the world. We charge only for active links back to their site. Still not yet given full attention but it should be a hit pretty soon.

We are currently working on various other ways to attract people to link to us. Some of them cannot be discussed since our competitors are watching us. Already we tag some important pages to bookmark sites, but Search Engine related information are not the type of hit people are looking for. Its very hard to make people link to us next I think I need to do something really crazy

Cross linking 1500 sites – Isn’t that seriously insane

When I was reading through some of the posts in webmaster central official blog, I came across this particular post by Matt cutts,

http://googlewebmastercentral.blogspot.com/2007/12/information-about-buying-and-selling.html#c9006371411647145471

“Michael Clark, cross-linking between your own sites can be perfectly fine, especially if the links are relevant and you have a small number of sites. At a site review panel, an audience member once claimed that he had been deindexed by two major search engines for only cross-linking. Tim Mayer from Yahoo asked how many sites he had. The audience member sheepishly replied that he had 1500 (!) sites. I definitely wouldn’t recommend heavy cross-linking if you’ve got that many sites. That’s a lot of sites no matter how you slice it.

Isn’t that insane crosslinking 1500 domains. We are afraid to cross link even 5 domains just to make sure google don’t think that we are spamming the Search engines but this guy has cross linked 1500 domains and complains that his sites got booted. Mattcutts has confirmed in the same post that cross linking to a small limit is perfectly fine especially if the sites are on topic and they don’t have duplicate contents.

Checking backlinks in yahoo similar to google webmaster tools backlinks download

Many asked us whether we have an alternative for Google’s webmaster tools backlink tool where we can see atleast 30 to 40% of the links a site has. From what have seen no you cannot see more than 1000 backlinks in yahoo. Probably if they add a platform like google to validate a site and download backlinks as a CSV in future it will be great. But till now by far the only search engine that is even close to showing something accurate for a site is yahoo. We have not seen any other search engine show as accurate backlinks data as google. There are different methods to check backlinks in yahoo. We had an article written couple of years back based on this. Please read it here http://www.searchenginegenie.com/backlink-strategies.htm

Identical sitewide links do they count,

Yes identical sitewide links do count. For example a huge site has lots of PR4, Pr5, PR3, Pr2 pages then definitely all links will count. Especially if the pages of site that link to a site has good quality links by its own then definitely its going to help a lot. For example Our site Search Engine Genie has a lot of very popular pages apart from our Homepage. Pagerank 10 sites list, google rank checker, yahoo rank checker, SEO blog all has its own quality and if a site gets sitewide links from Search Engine Genie I bet its gonna count a lot more than just 1 or 2 links.

Is triangular linking / 3 way linking helpful for a site? Is three way link exchange helpful?

3 way linking is not a great strategy, We at SEG dont endorse 3 way link exchange, It is not an healthy way to gain links, Most of the 3 way link exchange requests we get, we see people proposing back link from some spam directory and we have to give link from the main legitimate site, that is pretty unfair,

Plus if doesnt work properly, We recommend no one should do 3 way linkings,

Googleguy Matt cutts response to selling links by jeremy

Google guy recently responded to the buzz on seo forums and seo blogs on jeremy the famous blogger and an employee of yahoo search selling text link ads on his site, In my opinion every one has the right to do what ever with their site, If google finds it as a problem they can do anything they like to do,

This is what googleguy says,


At this point, it shouldn’t be a surprise what I have to say about any particular site (Hi Jeremy!) selling links. Danny gives a good recap here, and I’m happy that Danny can channel me and say what I would say at this point. Let’s see how succinctly I can say it. Many people who work on ranking at search engines think that selling links can lower the quality of links on the web. If you want to buy or sell a link purely for visitors or traffic and not for search engines, a simple method exists to do so (the nofollow attribute). Google’s stance on selling links is pretty clear and we’re pretty accurate at spotting them, both algorithmically and manually. Sites that sell links can lose their trust in search engines.
Okay, everyone should expect me to say those things. Let’s lighten up this post a bit. Would anyone be surprised to find that some link buyers turn around and then sell links to other sites? And that those links may not be of the highest quality? Let’s take a concrete example. Jeremy vetted his sponsored links trying to remove anything reminiscent of blog comment spam, but take one of Jeremy’s sponsors, www.thisisouryear.com. Can you get from that site to the “Lesbian Gay Sex Positions” site at www.gay-sex-positions.com in two mouse clicks? Looks like there may be some scraped content on that porn site.
Just to be clear: it’s Jeremy’s site. Of course he can try any experiment he wants (YPN, AdSense, BlogAds, AdBrite, Chitika, Amazon affiliate program, selling links with nofollow, selling links without nofollow, offering flying lessons to the 10,000th visitor, selling pixels, auctioning lemurs, etc.) to make money. Many such experiments cause no problems for search engines. But if a web site does use a technique that can potentially cause issues, it’s understandable that search engines will pursue algorithmic and manual approaches to keep our quality high.
I take it as progress that most people would expect what I was going to post. So, other than the two-clicks-to-scraped-lesbian-porn, how many people could have guessed everything I was going to say? “

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