On September 27, 2013 Google launched a new “Hummingbird” algorithm at its 15th anniversary event. The name Hummingbird was used as searches are turned to be “precise and fast.” with this latest update.
Hummingbird is an entirely new updated search algorithm incorporating new technology combined with older features of the existing algorithms. It approaches search engine queries in an intelligent way that instead of looking at the individual words that match with the keywords of finding page, the algorithm aims to understand what the users intention was – figuring out the reason what exactly the user looking for to search.
This release is basically a platform that enables Google to better handle “conversational” search queries.
Working strategies of Hummingbird
The major change what made Hummingbird to be so special than past versions of the Google algorithms is that its conversational search.
For example, if you search for ‘shipping companies near me’, then Hummingbird knows that ‘near me’ might mean where you are when you’re searching, it understands the user searches for the shipping services in his nearby locality. This clearly indicates many people are searching for results without using the appropriate keywords.
Hummingbird breaks this dismay by introducing Conversational Search concept- allowing user to ask Google a question, as you would a friend, and it answers you using contextual and background knowledge (just like a real person would). Hence the importance to keyword slackens behind.
Few new post-Hummingbird SEO best practices
- Long-tail phrases have to be given more importance than keywords in order to prepare for more semantic search.
- Website content has to be clear and concise that answers all the questions what user may have.
- Need to answer the “5 Ws” (Who, What, Where, When, and Why) and also “How” when it comes to product or service the company present.
SEO and page Rank strategies
The implementation of this new algorithm has raised number of queries in the users’ side whether this new methodology will forfeit SEO and page ranking strategies. But Google strictly answers with its strong words as”NO” .Google says there is nothing new or different SEO guidelines has been introduced. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important. The keywords within a query still play a major role. Hummingbird just allows Google to process them in new and hopefully better ways.
Benefits VS opportunities -Hummingbird
The release of Hummingbird creates the perfect scenario for smaller websites to gain more exposure. As long tailed keywords are to possess more priority, content stands top that holds the ability to answer search engine queries. The algorithm broadens the horizons by expanding number of entrance pages that answer the questions being posed by the target audience. Answering more questions is now considered as the vital part of the new Hummingbird algorithm.
The new algorithm was designed in the sense to address all users search conveniently. Many users are not aware of using keywords that direct to appropriate page they try out with the normal conversation as they talk with their friends. This issue was greatly analyzed and brought out with the solution which is “Humming bird”.
Future with Hummingbird algorithm
The Hummingbird algorithm is meant to turn the SEO into the marketing strategy. It will take little time to get familiar with the new methodology but it’s an evolution of Google in elevating preference for quality content that address user’s actual needs in their own natural language. Google is increasingly concerned to find content that is relevant and trusted, in essence content with authority. The algorithm has grabbed more attention with common users. In future, it is no doubt that Hummingbird will extend its wing in elevating the search experience to new level.
Google has long claimed no one can hurt a competitor site. We believed Google all these time but we wanted to test it recently. We took a main tail keyword where our client ranks position 12. Our client wanted us to push into top 10 results. So we tried our secret weapon against our competitors. We added a bunch of low quality links from sites deemed low quality by Google. Just added 30 unique links from different sites to each competitor and BOOM within 2 weeks we saw the competitor sites drop 6 to 8 positions. One competitor dropped from position 6 to 14 other dropped position 9 to 17. Well it can be a coincidence but there was no update during the time we tested and those sites were sitting there for about 2 years. So what Google is claiming is truth we don’t know, but we believe we can sabotage a competitor rankings but pushing low quality links. When I say low quality links the links we added are from good pagerank pages and they are strong themselves but come from a negative area.
We wish Google seriously looks into this issue. If you think I am lying we don’t care but it is 100% true we tested and the results are positive. So why disclose a secret weapon? LOL we don’t want to take it as a weapon we just tested we prefer to do SEO search engine friendly way. We tested this to bring awareness to people.
Do you disclose the test results?
Ofcourse NO. We don’t want to keep our client’s rankings and online Business in jeopardy.
Google has long time warned not to get paid links for the purpose of increasing PageRank and rankings. But so many companies kept buying links. For a long time people got away with paid links. Some got caught in Google paid link penalty some got away without any issues.
Recently ( September 2010 ) Google’s engineers removed the plug on paid links. We have seen and experienced 1000s of sites loosing rankings within a span of 2 weeks.
Almost all the sites were buying links one way or the other. We started getting leads where people have bought links and were affected by Google’s recent buying links penalty.
We at Search Engine Genie have always stayed away from paid links to boost PageRank. We have denied lot of offers from link brokers to buy links from them for our clients. In our company we don’t encourage buying links. There are areas where we tend to go a bit aggressive due to the competition but we always stayed away from buying links.
Till today we never bought a single link to our client. Most of the links are either got naturally or traded or got from some other purpose other than link buying.
If you recently got affected by paid link penalty we are ready to help you. We can get your site recovered and ranked without any paid links. We have done this before and doing it now for our clients. Google kept stressing buying links for the purpose of increasing ranking and PageRank is a big no-no. Feel free to fill up the contact form on this page or send us an email to this email ID (firstname.lastname@example.org). We will get back to you with a quote to recover your website and get it back in ranking. Understand that Google is not the only search engine that is against paid links even yahoo and bing have strict polices.
If you have trouble with any search engine contact us and we can help you.
Google and other search engines have always stressed for people to get only natural links. The whole link based algorithm depends a lot on natural links. Scientists wrote link based algorithm because links are natural and more reliable. Talking about widget embedded links this has been in debate for a long time. Search engines always have mixed opinion on this.
Embedding links in widgets has been in existing from the day widgets were introduced. Statcounter.com a world famous tracking company which provides free tracking were PR 10 because of the links embedded in their counter. Seeing this people started this natural usage of links in a commercial way. People started approaching commercial counter companies to embed their links when free counters are distributed in exchange for a payment. Lots of companies got temporary benefit from it but the search engines immediately woke up to the occasion. An SEO company which did this as part of their link building strategy was completed banned from Google’s search engine. Also Google started implementing link based penalties like the -60 penalty for sites that use widgets to embed links. Even we were affected a bit but later recovered. So is this ethical? . In my opinion I feel the user should know that the link is embedded into the widget code as long as they know it its fine. But if the links are embedded without the user’s knowledge then it’s wrong. I feel search engines too have similar view. People should have the ability to embed the link or remove it or make it no-follow. If they can do it I am confident the search engines will accept it whole heartedly.
I have to personally take the blame for not updating my blog regularly. I am learning to get rid of this laziness in me. Ill make sure from now on ill keep you entertained with my posts. Also blogger ftp being discontinued affected our blogs but that was not till end if May. I don’t have an explanation for not posting before may. My last posting was in Feb, that is 4 months before blogger discontinued allowing FTP publishing. Now I am back to some serious blogging I will be giving you latest updates in SEO industry and also will continue to share my experiences that I have gained over the years.
Twitter has become an excellent tool for SEOs. SEO had a wrong name with many social sites. Places like myspace, Orkut and even social bookmarking sites like digg hates SEOs. But nowadays there are many SEOs who use twitter the right way.
They have learned methods to use sites like twitter with lot of respect. I have seen some very good discussions in twitter between people in search engine industry. Some SEOs have 1000s of followers which itself is a very good sign for SEOs.
People are listing to the SEO guys and I have seen people like matt cutts, Adam lasnik follow some SEO guys. Matt cutts makes some interesting comments in his twitter account which is worth the read when you are in search engine industry.
He already has a whooping http://twitter.com/MattCutts number of followers ( 45,000 ) .
Its incredible since there are so many people who are active in this search and SEO industry. Today the awareness of people about search engines is huge. Only good SEO companies and SEO guys survive in this ever increasing competitive industry.
Other people to look out for in twitter are Danny Sullivan, Jeremy Zawodny and lot more. I don’t recommend you block anyone who wants to follow you unless you feel they are really spammy. I have seen people having 100s of followers before seeing anyone spamming them.
Most SEOs feel twitter is a great neighbourhood. Even Pageoneresults ( Edward ) has named it twitterhood. Great to see SEOs use a great platform in a constructive way.
In response to our post on the most influential people in search industry v7pixel blogged about the most influential women in search industry. I have to agree with v7pixel guys or i should say girls .
Here is the list according to them, check their Most influential women post here
In-house SEO, Wall Street Journal
SEO Manager, Atlanta Journal-Constitution
Ph.D., Searching for Profit
Managing Partner, Beyond Ink
Founding Partner, SiteLab International, Inc.
Managing Editor, Search Engine Land
President, SEOmoz, Inc.
President and CEO, SuccessWorks
Janet Driscoll Miller
President & CEO, Search Mojo
Director of Social Media/Editor, SiteLogic/Search Engine Guide
Jessica L Bowman
Founder & President, SEOinhouse.com
Founder & CEO, Alchemist Media, Inc.
CEO, High Rankings
Kim Krause Berg
Web Site Usability and SEO Consultant, Cre8pc
Chief Executive Officer, Outspoken Media
Director of Social Media, 10e20
Co-founder and COO, Outspoken Media
SEO Director, Omni Marketing Interactive
Founder, Nine By Blue
Sphinn is a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others.
Search Engine Watch
Search Engine Watch provides instructions and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
Search Engine Land
Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry.
The site is led by journalist Danny Sullivan, who has been covering search for the past 11 years. It is published by Third Door Media, which also produces the Search Marketing Expo conference series and the Search Marketing Now webcast events.
SEO Book offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web.
Launched in 2003, it has one of the oldest standing SEO sites that is still regularly updated. The site originally was designed as a blog that offered DIY SEO tips and helped sell the leading SEO e-book, which had sold well over $1,000,000 in volume.
SEOmoz provides the web’s best community, tools and educational resources for people and companies engaged in Internet marketing and search engine optimization.
Search Engine Journal
The two main criteria required for successful internet marketing is search engine optimization and search engine marketing. Search Engine Journal, established in 2003, is a 6 year old publication of Search & Social Media, LLC, which specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics.
SEOChat is a service which is run by reputed SEO Company. SEO chat provides quality resources related to SEO, Link Building, Directory Submission, SEO Articles, Promotion Guide, Marketing Tutorial Resources etc.
Digitalpoint provides you with a weekly or daily off-site backup service for your mission critical databases. They also provide Database design and security consulting services, Database Hosting, Data Conversion, Seminars and Training.
Search Engine Guide
Searchengineguide is an educational web site aimed at translating the search marketing world into something that small business owners can understand. Search Engine Guide is divided into four primary areas Search Engine News, Search Engine Marketing, Internet Search Engines, Search Engine Books & Services.
Submit Express has helped thousands of companies with their search engine marketing (SEM) needs, from search engine submission to search engine optimization (SEO). To date, Submit Express has provided SEO service to over 5,000 companies and premium search engine submission service to over 25,000 companies. Submit Express also offers Pay-Per-Click (PPC) advertising and Opt-in Email Advertising.
|Matt Cutts joined Google as a software engineer in January 2000 and currently he is the head of Google’s Web spam team. Before joining Google, he worked on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has done M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky. He wrote the first version of Safe Search, which is Google’s family filter, and he has worked on search quality and web spam at Google for the last several years.|
Danny Sullivan is the editor-in-chief of Search Engine Land, a blog that deals with news and information about search engines, and search marketing. He graduated from the University of California, Irvine and for a year he was in England working for the BBC.
Sullivan started Search Engine Watch in beginning of June 1997. Search Engine Watch was a website with guidelines on how to get good search engine results. Matt Cutts of Google considered Search Engine Watch as “must reading,” and Tim Mayer of Yahoo! as the “most authoritative source on search”. Search Engine Land is a news web site that deals with search engine marketing and search engine optimization. It was founded in 2006 by Sullivan after he left Search Engine Watch.
Brett Tabke is an American programmer and SEO professional. Brett Tabke has worked in the computer industry for almost three decades. Tabke is at present the CEO and founder of Webmaster World Inc. He is also the founder of PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80′s and 90′s.
Tabke gave several SEO staples as “Link Farm”, “SEO Themes”, and the classic “SERP” (Search Engine Results Page). He was also a founding board member of SEMPO. He also wrote a chapter for the best selling “Google Hacks” book. He is also the first identified person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke’s document “26 Steps to 15k a Day” is one of the most widely read in SEO history.
|Shawn Hogan is currently the President and CEO of Digital Point Solutions. He is also a very good programmer, analyst, technical writer and artist. However, around these parts he’s perhaps better known as digitalpoint, webmaster of the DigitalPoint Forum. In the world of eCommerce, Shawn is known for numerous things, not the least of which is his very popular SEO Tools. These extremely regarded tools are accessible free of charge and belong in the arsenal of every serious webmaster, including forum owners and administrators.|
|Aaron Matthew Wall|
|Aaron Matthew Wall a, California-based blogger and search engine optimization expert who writes the popular blog SEOBook. He is a recurrent speaker at the Search Engine Strategies and PubCon conferences.|
|Rand Fishkin is the CEO and Co-Founder of SEOmoz, a head in the field of search engine optimization tools, resources & community. In 2009, he was called among the 30 Best Young Tech Entrepreneurs below 30 by Business Week, and has been written about it in The Seattle Times, Newsweek and the NY Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He’s predominantly passionate about the SEOmoz blog, read by more than 40,000 search professionals each day.|
|Michael Grey, another man “in the know” when it deals about Search Engine Optimization. He blogs on the subject of SEO at Graywolf’s SEO Blog. He is a SEO although he does work in a lot of different areas of internet marketing. He has traditional SEO projects and works as well as managing his own PPC campaigns for some affiliate products and a few e-Books which he sells.|
|Loren Baker is a graduate in Mass Communications (marketing and advertising) from Towson University seems to do good justice to his graduation by entering into Search Engine marketing. His interest in SEO and web world made him the Director of Search Engine Marketing in his same organization, WebAdvantage.net where he managed Search Engine Marketing and SEO team. And with the his learning and experiences, in July 2003, he launched his own Search Engine Journal where he is the editor now.|
Darrin J. Ward leads the Darrin Ward team, a group of SEO & SEM professionals that propose top-tier professional SEO and search marketing services. Darrin has been greatly involved in the SEO industry since day one. Darrin has founded a number of successful SEO and search related Websites and search companies.
|Jeremy Zawodny is currently a Technology Evangelist at Yahoo. Formerly he was part of Yahoo’s platform engineering group. He’s been at Yahoo ever since then, helping to put MySQL and other Open Source technologies to use in amusing, interesting, and often very big ways. In 2000, he started writing for Linux Magazine and continues to do so today as a columnist and contributing editor.|
How do you cleverly hide a link on a government website. First become a friend of United States Department of Commerce Office of General Counsel. They get an insider to carefully hide the link right on the homepage with optimized anchor text keyword.
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