Will SEO still exist in five years?

Kevin from Marseille, France asks “Will SEO still exist in five years?”

Four people liked that question 45 didn’t like that question I’m still going to answer it. Yes! I think SEO will still exist in five years. Google tries to make it so that you don’t need to be an SEO expert. But SEO in some sense it’s almost like a resume. In the same way you polish your resume you figure out how to put your best foot forward, SEO tries to figure out how to put the best foot forward for your website. So SEO is not spam, there are many many white hat ways to do SEO; canonicalization, something that we’ve been talking a lot recently can help make sure that all of your URLs get the back links that they deserve you don’t have a lot of duplicate content.  And so there’s a plenty of great things that you can do as a developer or as an SEO to make sure that your site is well represented it makes the right impression it’s really useful for the visitors, those are all the great things that you can do. So I think that as a practice will definitely still exist in five years. The hope is that the black hat or sometimes the illegal stuff, crap hat or whatever you want to call it, the stuff that is really kind of annoying if you are the site owner, the stuff that pollutes or clogs up the web that will not be as productive. So my hope is more and more people keep switching to white hat, more and more people learn about SEO but don’t necessarily have to become an expert and they could use self service tools like the Webmaster Council or other search engine’s councils to help them out on SEO but we provide a free SEO starter guide it’s a 20 page PDF and we wouldn’t do that if we didn’t think there was some value to that if we didn’t think there was some value to SEO. So SEO doesn’t have to be spam SEO doesn’t have to mean black hat SEO can help you put your best phrase on your website just like you polish your resume. So I think it will be around in five years and I don’t think that that’s a bad thing.

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