Archive for March, 2008
First Rule – Plan
What is that you are selling? What are the benefits you would get? Why other people must be fascinated about it? What is superior about your product than others in the industry? What reply are you attempting to elicit? The most winning writers forever think before they start writing. There is actually no other method. It is very important that you ask manually all the questions above.
Second Rule – Headline
Your headline should have a help and significance to your reader. Generally, five times as many individual read the title of your ad and letter, than actually read the body content. Hence, it is a guiding light that the successful idea, the proposal, should be in the title, not only in the body content. So, if you carry news to be shared, don’t hide it in your body content that nine out of ten people would not read.
The chief idea behind SEO Copywriting is only that search engines desire genuine and real content pages and just not extra pages other wise called as doorway pages, which are generated for the only reason of attaining high rank. Hence, the search engines such as Google, Yahoo and MSN cannot perhaps view SEO copywritten copy as unwanted, and the rankings they attain apt to be as steady as those, which are obtained by other search engine optimization methods.
Practitioners of the SEO copywriting techniques is advises around 250 viewable words /page, with one, or at most two, potential search terms deliberately placed inside the text and in the on-page factors. One thing that could be stated about search engine optimization copywriting is that it works for appropriate websites and for appropriate search terms. SEO Copywriting is important for achieving rankings that apt to do well around the search engines, even though no page could evenly do well in all search engines. Whether each page moves up or down in the search results it only depends on what alteration have been made to the search engine’s criteria. It is a matter of possibility and not a matter of whether SEO copywriting was used or not.
Find out how much does the writer charge? Many work on a project basis and might require one third to one half of the payment in advance. Some work on hourly bases, per day or monthly basis. Get to know their payment needs before recruiting them and see that the requirements fit your needs. What about the turnaround time? As we all know the work pressure when we reach the deadlines. If writers can’t meet your deadline, then they’re most likely busy to work for your project. You can wait for qualified copywriters who are in demand if you have flexible deadlines. If the time seems to be tight and the writer can’t meet it then you need to look elsewhere!
Be empathetic while writing. Take initiatives to research on the particular product you are writing about. What will you expect an article to convince you if you come through such an article while searching for such a product? Put all the emotions in it. Experience the joy of using the product and sell your joy, ideas and its feelings. This will alone make you stand out of the other copy writers. Express yourself as a customer to get the product first. Then think of selling the product. Sell your ideas and that will automatically sell your products.
Title – Some of the search engines make use of the title of your page to determine rank of it and some may not. Using your targeted keywords in the heading is forever a good strategy as your title appears tinted in the search results and if your targeted keywords the user is looking for appear then the user is more probable to click the link.
Consider List and Bullet tags – While using list in your content or the bullets to create important points, make use of keywords. Lists are always impressive to read and remain good source of information on that particular page and are also used by search engines to determine the ranks on specific keywords.
Anchor Text – It is a text that appears between and , you might know this. If you are writing article about a topic such as search engine optimization, then you would certainly like your users to interpret more on that topic from whichever an external link, or a link on your own website. It simply displays you have got more foundations for the same information.
Maybe the most required after copywriting on the Internet is SEO copywriting. SEO writing is a short form for search engine optimized content. This merely means that your article has been overstated with keywords, which the search engines giants, such as Yahoo or Google would find it user-friendly.
Keep in mind that the objective of effectual SEO writing is to not only to develop your search ability or search engine rankings, but as well to read the content so they could be guide to the goods or services, which you might trade on your web site. The final thing you would desire your charily crafted SEO section to do is direct the visitor’s mouse to click and shut your web page. However this is exactly what happens when somebody find a poorly written SEO paragraph, which is a bit too heavy loaded with keywords. To put it briefly, a firm sell is a turning as it makes you look frantic for business.
The input is to find a contented balance among content writing for people and content writing for the search engines. Here are few tips to writing effective search engine optimized copy.
- Use three different keywords in a single page
- Do not write less than 300 words
- Be careful in using your keywords
- If you could try to use keyword phrases in headlines, titles and other sub titles.
- Use keywords in the initial sentence, final sentence and at least once in every paragraph.
- Use keywords as piece of bolded, italicized or may be with Bulleted Lists.
- Avoid using concentrated keyword phrases when you actually require universal term.
- Also shun using the same keyword phrase many times in different paragraph if you could.
In end the only certain way to check your keyword optimized search engine friendly copywriting is to check it by posting it and then shaping for it in an engine such as Google or Overture. If type in the keyword phrase and it turns up, then you have done an outstanding job as at SEO copywriting.
Let’s talk about two important concepts. Writing, which was then a hobby, is now a powerful medium. A word can pierce into any heart and can cause such an impact that can change lives. Writing is a powerful medium of communication and it revolutionizes today’s communication world. On the other hand, Online Marketing is gaining much of popularity in these days. The whole world is shrunk into a small screen and the communication is getting easier and smarter day by day. Internet is something that no one can avoid and this electronic medium rocks the floor. Thus marketing online is a very reasonable and of course a smart move by the investors.
Copywriting, the most necessary and effective element of effectual online marketing is the talk of every Search Engine optimization firm. The technicality and the logic behind copywriting inculcate the usage of appropriate words to affect a person’s view on a particular product, project or a person. The words are written strategically to promote either estimation or an opinion. All this is to lead the reader to follow a mode of action that fulfills the aim of online marketing. The important thing to make the content writing a happening thing is to grab the attention of readers with compelling materials.