How the Panda update has triggered for quality

With the latest Google panda update, the tricks of SEO are being overhauled by a significant amount. SEO companies can no longer spam links and articles without any sense of direction and quality. If they do so they risk being black listed.

The new update, without going into too much technical details relies heavily on the quality of the content rather than how much content is floating around. Therefore now you will see less of articles that only carry a lot of fluff and less of a point. The fact is almost anyone can fill in about 500 words in an article and there can be hundreds of articles like this posted, but this does not bring any quality to the system. It rather defeats the purpose of the system and brings about a propaganda of self promotion to a particular website.

While this used to fool search engines for a while, it will not hence forth with the search engine algorithms being smarter and relying heavily now on the popularity of the article and the content present. The popularity is gauged by the amount of +1’s the article gets or the number of likes the article gets and how prevalent it is in the social circuit.

SEO’s now have to be smarter in presenting their content which should now be irrespective of word counts and devoid of peacock terms. More value and straight to the point, the better it looks in the eyes of the search engine algorithm.

Tags: Copywriting, Panda, quality content, SEO Copywriting

SEO Copy writing and Promotion

SEO Copy writing has come a long way that now it turned a little more complex than before. Search engines are becoming smarter day by day updating their algorithm often and also upgrading their criteria for ranking.  You cannot just write some content by stuffing all the keywords.  Google and other search engines know very well how to tackle low quality content that carry keyword stuffing. Google brought out “Content Farm” which demote the sites carrying low quality content and also an option to its users to report sites that carry low quality content via Personal Blocklist Chrome Extension“(If installed, the extension will send the blocked site information to Google and Google will conduct a study to consider that as a potential ranking signal for their search results). Irrespective of the number of tips one can give for SEO Copywriting, ultimately the quality of content only matters the most and in the coming days this will remain as one of the significant aspect for ranking. Once the content becomes popular you will get natural backlinks. Also very important is the way you market your content. Even though you possess quality content, if it is not endorsed then you can’t expect the dissemination of the same. So it is also important to promote it competently and the best medium is via social platforms. One of the most authentic way of propagation is “By Word of mouth” and it becomes a chain communication while referring from one person to another, the same you could expect with social media platforms. For e.g., if you share your content with known people and if they find it worth, without even asking they certainly promote it. Social media like facebook, twitter, Digg in, Delicious, stumble upon are apt medium to promote yourself and also the content.  You could also participate in forums to get credibility for what you say and write.  So keep in mind that Content is the King and forever it remains the same, and equally important is the promotion of the same via social media platforms.

Tags: Copywriting, SEO Copywriting

Good web writing

Always use immediate language as internet is here to stay:

Be active:

Always use active verbs in the present tense: So instead of:

Lot of comments was received by us

Say

We received lot of comments.

Be positive:

Always be upbeat. If you say:

Due to high number of comments we receive, we can’t respond to every email.

It makes your respondent feel why bother? It’s better to say:

We read customer’s comments with interest, even though we cannot respond individually. Thank you for helping us in making this a better site.

Be direct:

Go to clubs to make friends, have fun and learn.

Is easier to understand than:

If you want to make friends and you are a fun-loving sort of person who likes learning, then click on the club button at the top of the page.

Copyblogger on how to make money with free stuff

Copyblogger has an interesting article on how to make things work when you offer free stuff. Offer free stuff on your website is a great promotion method. It gives people a reason to visit your website and also a reason to repeat visiting your site.
We at Search Engine Genie provide more than 100 free web tools which can be used for search engine optimization and other online activities.
Checkout the article from copyblogger here: http://www.copyblogger.com/make-money-with-free/
Its a great article for starters who want to learn the art of promoting your content or free stuff online. Also the article talks about how to transfer your free stuff to paid ones and make money out of it. Subscriptions are a great way to make money with your content.
Branding has been in existence now and forever. The better you brand yourself more people will read your stuff. Especially in SEO copywriting there are few readers. To make them read your stuff you need to provide contents that really improves their social values as well as help them in their day to day life.

How to write great website Content

Compelling content is one of the key factors to attract more searchers to your site. There are a few sites that you would like to visit again and again. What makes them coming back? It’s compelling, relevant and timely content. Some important points to remember before writing a compelling content are:

Topic per page: If your company sells 5 different products, you should at least create one page per topic.

Details: The topic should have enough details that the site visitor can determine whether to contact you for more information. If you provide more details for each topic search engines will be able to determine the relevance of your site to that keyword.

Keyword density: If you want search engines to rank your pages for a specific keyword, that keyword has to be used on your page. The more often you use it, the more relevant the page will be.

Type of content to write for your company website

It is important to find out what type of information people would want to know about the company. Here are a few types of content which search engines and internet visitors prefer.

• Customer testimonials, case studies
• Industry definitions
• Comparative information
• Details about the product – features, specifications, diagrams, flow-chart, photos etc.
• Technical tips, user manuals

Get ideas for Good SEO Content from competitor sites, industry portal sites, Industry magazine sites and resource sites.