COPYWRITING VS. CONTENT WRITING: HOW IT DIFFERS IN SEO?
Many people think Copywriting and content writing remains one and the same but there exist the distinction between copywriting and content writing. The difference actually lies in the goal of what the written text is designed to achieve.
Copywriting- Copy is the written text that is designed to sell something, which means that copywriting is the practice of writing the text with the means of selling a product or a service. Here is a basic outline of how the copywriting structure has to be:
- The first paragraph must introduce what is being sold.
- The following paragraph must highlight the advantages and benefits that the product or service offers.
- The end is defined by a clear call to action aimed at the reader (“call now,” “schedule an appointment,” “ask us for a quote”).
Content writing- Content is the written text that is designed to inform, educate and engage people. The quality of content is defined by its ability to effectively reach the audience, rather than to sell them. When content is used for marketing purposes, it should follow the principle that you earn the readers’ trust before you try to sell to them.
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