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Does your copy writing strategy fits mobile devices?

Copywriting differs with various kinds, writing a copy to a site can be of both elaborated or crisp manner depending upon the requirement but when comes to mobile devices there are some limitations and procedures which has to be encountered. The copy which is written to desktop site cannot be easily transported to mobile devices as it could affect the clarity. Let’s look at some of the factors of what mobile copywriting has to be.

Cut down the descriptions– while writing copy/ content for mobile devices always prefer for precise descriptions than an elaborated one. The average content for desktop site may vary to 300-500 words but the same theme line has to be delivered with in 100 words when comes to mobile devices.

Prioritize the hierarchy of content– Prioritizing of content is more important. The main core services and key features have to be kept top of the hierarchy level in order to cover the main scenarios with in the limited space.

Use sub headers– Use of sub headers bring clarity to the content. Also enhances the readability of user to get idea in a better manner. Capturing catchy content would add additional essence to sub headers.

Contractions– Avoid using unnecessary words that doesn’t add any effect to your stuff. Better go with “you’ll” instead of “you will” when you look to limit your words.

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