After all, if you content is not developing any money, what is the use of having so much chunks of text  every where. You need to make sure that the content that you publish is working for you.  For this the most important factor for you is to write quality content that will help you increase the quality of your website.  Some content writes rush to reach a work limits so that there is a big chunk of text on the website that is sprinkled with keywords. However, this does not make any sense today. With the increasing emphasis in quality, you need to ensure that that is where your stress is .  Simply put, it is not how much you write but what you writ that matters.

There are different ways that you can improve the quality of your content. Think what you are writing about. Determine the best way hat you can approach this subject and make sure that you have referenced a lot of material. put in stuff that is informative and that engages the reader. people should like your content to talk about it.  This will increase its popularity. The more your content is shared, the higher rank will it get. This is how your content will work for you.

Therefore instead of racing to reach that 500 words mark, it would be better if you make a shorter sweeter article with all the information on the subject that the reader might be wanting to look at. This will help you make your content work for you.

So when is it right to use hype in copy writing? Is it necessary to use hype at all? Well obviously you have  to add some degree of hype when you are copy writing, it comes as one of your essential skills as an online marketer. However too much of it can not only spoil your content but it would also label your content as advertising spam. This is especially true when you are targeting a lot of keywords. Therefore there are few things that you should remember before you go ranting on about your subject in your content.

The first thing that you should remember is the keyword density. Yes keywords are important, but its important not ot go overboard with your keywords. check the keyword density to a 1%.

Next, hype for the right thing. Just because you are creating a hype does not mean you try and generate it in everything that you do.

The third is keep your hype simple and keep your content true. If your target audience like what you are talking about, the generation of hype is automatic.

There can be most discussions of such techniques which will follow shortly.

One thing is simple to remember. Clear solid and to the point. Your content will defiantly get the hype that you need.

With the latest Google panda update, the tricks of SEO are being overhauled by a significant amount. SEO companies can no longer spam links and articles without any sense of direction and quality. If they do so they risk being black listed.

The new update, without going into too much technical details relies heavily on the quality of the content rather than how much content is floating around. Therefore now you will see less of articles that only carry a lot of fluff and less of a point. The fact is almost anyone can fill in about 500 words in an article and there can be hundreds of articles like this posted, but this does not bring any quality to the system. It rather defeats the purpose of the system and brings about a propaganda of self promotion to a particular website.

While this used to fool search engines for a while, it will not hence forth with the search engine algorithms being smarter and relying heavily now on the popularity of the article and the content present. The popularity is gauged by the amount of +1’s the article gets or the number of likes the article gets and how prevalent it is in the social circuit.

SEO’s now have to be smarter in presenting their content which should now be irrespective of word counts and devoid of peacock terms. More value and straight to the point, the better it looks in the eyes of the search engine algorithm.

A sound knowledge about the basics will take you forward and always be confident and work hard keeping in mind that your content will be indexed and rank well in the SERPS and also motivate your fellow audience.

Ensure that your content meets all the below requirements:

Key Word – Your page topic should be well defined with the apt keywords hence search engines can indicate you based on the search query. Keyword phrase will display in the title.

Primary Keyword – A summary about your entire website, what you offer is the primary keyword and should highlight at the beginning of the title. For Eg if you are providing welding equipments, this would be your primary keyword.

Search Query- Users always browse internet mostly for the answers for their queries or for some other information. Make sure that your content provides answers right to the questions that the users have raised.

Meta Description- This stands as an indicator which intimates the potential visitor what they can receive from your site. The targeted keyword or phrase will show a visitor how relevant is your content with regard to their search query.

Article body
Keep in mind that your content should grab the loyalty of its readers by engaging them and also should meet the purpose- deliver information, get products sales etc. Above all it should rank well for the primary and secondary keywords and phrases.

Size/Words
If your content is for a website it shouldn’t exceed 300 words. You can have 400 words for a Blog post and 500 words for an article.

Links
Don’t give too many links. The ratio 1:150, ie, you can give one link for every 150 words.

Impressive Headline
Make an impression by using a catchy headline or title that will encourage the users to proceed.

Key Focus
Your content should focuses on vocabulary (using the right keyword), psychology (Consumers interest level) motivation (marketing element).

Everyone is highlighting the importance of quality content which paves way to ranking but no one has explained on how to write good content or what attract the fellow readers. Mostly a novel content which no one has discussed much might woo readers as far as the newsworthiness is concerned. On the other hand a topic that has been widely discussed may get popularity. But in both cases readers will only see something useful to them, so decide on a topic which you would like to get answers for or interested in.

Another factor is that how will you write appealing and engaging content about the same topic/client.

Remember if you keep writing the same topic with little changes it will be less successful in the SEO point of view. Newsworthy content always catches the attention.ie, a topic that has to do something with the current trend will attract people. The article shouldn’t be too lengthy that people get bored reading the whole stuff. It should be concise and not repetitive with same keywords. It should certainly make some sense which means that it shouldn’t be a keyword stuffed article which explains a topic that has been already discussed.

Undertake a thorough research about the topic which you are attempting to write and list down all the important facts pertaining to the same. Pay attention to the words that you choose to explain the matter so that it will be likable as well as convincing to the readers. Provide an informal touch to the topic in order to grab the personal sense to draw more readers towards your article.

]]> http://www.searchenginegenie.com/copywriting-blog/what-is-quality-content-in-seo-copywriting/feed/ 0 http://www.searchenginegenie.com/copywriting-blog/choose-the-apt-words-for-copywritingediting/ http://www.searchenginegenie.com/copywriting-blog/choose-the-apt-words-for-copywritingediting/#comments Fri, 08 Apr 2011 07:36:13 +0000 Layla http://www.searchenginegenie.com/copywriting-blog/?p=226 It is a fact that you undertake some research before you write about a topic, and there are exceptions on those who are experts on the subject. We may not be the first person to have a say about any issue. Many people may perhaps discussed and had written articles on the same subject but [...]]]>

It is a fact that you undertake some research before you write about a topic, and there are exceptions on those who are experts on the subject. We may not be the first person to have a say about any issue. Many people may perhaps discussed and had written articles on the same subject but in different headlines and point of views. After reading numerous articles there are chances for you to get influenced and replicate the same and some of you seek help from thesaurus to find alternative words and phrases. Those who are good in writing could reproduce an article efficiently by adding some more points to make the outcome better. Inexpert will use synonyms which have similar meaning with respect to the word, but it may not always do justice to the context as a whole.

Looking up words in the thesaurus greatly enhances the formality of your writing provided you use the words correctly and suitably.

These are the common errors which people confuse always.

For E.g., She got good marks for the board exam.  Instead of “got” we could use secured, obtained, received, achieved, attained etc , but the apt word matching the context will be  ‘achieved” which gives importance to the context.

Choosing the right word to express the idea and also making it more interesting to the readers is vital.  Words are used as verb and noun and at times people muddle up both.

For. E.g.

• Advice & Advise:

Advice is a noun, something that you give. Say, “Please give me some advice.”

Advise is a verb, something that you do. It is some action. Say, “Please advise me.”

• Affect and Effect:

Both are used as Nouns and Verbs

As nouns, they possess different meaning. Affect is affection, related to emotion. Effect is the result.

As verbs, they change. To affect some thing is to have some influence upon it. To effect some action is to cause it to happen.

• Fewer and Less:

The traditional rule is to use “fewer” with things that can be counted and “less” for measuring.  ”

E.g,

There is less cheese on this plate.

There are fewer pieces of cheese on this plate

• “Because of” and “Due To”

Another mistake we tend to make is the usage of “Because of” and “Due to” thinking that both of the pairs refer to the same thing, and that they can be used as synonyms. This is an absolute misconception according to English grammar rules but in modern English both can be used interchangeably.

“Due to” is an adjective, so it can only modify nouns and pronouns according to the English grammar rules.

“Because of” is an adverb, which can only modify verbs, adjectives and clauses.

It is generally advised and considered wrong by experts to use “Due to” in the beginning of the sentence whereas “Because of” can be used.

E.g,    Because you helped me, I am going to repay you.

Because I love you, I shall do that for you.

An SEO Copywriter has to impress both the reader as well as the search engines. You may generate wonderful content, but it may not hit your target unless you use apt words and phrases that are relevant and attractive to your users or potential customers.

One should always give importance to the language elements while preparing content. Colloquialism has invaded English language. It is advisable not to use colloquial terms in SEO copywriting.

• Word choice is very important, For e.g. In informal writing we use words such as “kid”, ‘how come”, ‘quote’ etc meanwhile in formal writing we use ‘child’, ‘why’ and ‘quotations’ respectively. An informal style may make listeners feel more comfortable when you are speaking, but a formal writing style can make a good impression. Please pay attention in selecting words to convey your message. For e.g. use ‘adorable’ instead of ‘cute’, ‘film’ (movie), pretty (fair).
• It is also very important to avoid contractions in formal writing, for eg Use ‘Cannot’ instead of can’t.
• In formal writing, the pronoun “I” is replaced by the pronoun “We” and this is known as the royal we or editorial we. The pronoun “You” is generally avoided in formal writing when it refers to people in general.

Eg;  You should sleep eight hours each night. (Informal)

One should sleep eight hours each night. (Formal)

• Avoid starting a sentence with a coordinating conjunction. In the written language, coordinating conjunctions such as “and,” “but,” “so,” or “or” are meant to join words, phrases, and clauses. Develop short, choppy sentences into longer, more graceful sentences with conjunctions.  Formal writing generally uses longer sentences, which add variety to your writing and can be effective when paired with short sentences; the contrast grabs the readers’ attention.

For SEO, the content should be strictly focused on the topic and centered on the relevant Keywords. Search engines crawl the relevancy of the page based on the keywords. Do not assume that they just see the keywords alone. They are smart enough to evaluate the significance of the keyword with regard to the entire content. Spamming with keywords will never work, in fact it will have a negative impact on the content, ie you will no longer be noticed by search engines. It is crucial to research and be creative to find and use keywords especially in the online world because it  dictate whether you attract browsers or buyers, information seekers or product and service seekers, and finally, keywords even help to determine how many visitors you receive from search engines.

Before writing the content a careful analysis of the competitor with respect to the content and keywords is vital. Also there is no point in writing a large content with unnecessary explanation. Users will get attracted to quality content and also in the very first paragraph itself you need to provide the summary of the article by following the journalistic norm ie, the content should be in an inverted pyramid style including 5 W’s(WHAT , WHO, WHY WHICH, WHEN, WHERE and 1H (HOW).

Title is the first thing that a potential visitor will find in search results. Keywords should begin with the title in order to woo the search engine and also the users. Also important is the Meta description which induces whether or not you get the click and it should be limited to 165 characters so that the full description will be visible in search results. A keyword density more than 5.5% will be considered as keyword stuffing, and certainly irritates Google.  Keywords alone cannot take your site on the top slot on a search result page but using the right keywords plays a great role in getting search engine traffic.

Your site can be accessed only through the relevant keywords and without them it is invisible to everyone whatsoever, useful and informative they may be. A professional copywriter will always learn the competition for the product or service and hence use appropriate keywords at the right places with accurate headings. The keywords should be proportionate and equally disseminated throughout the content.

SEO Copy writing has come a long way that now it turned a little more complex than before. Search engines are becoming smarter day by day updating their algorithm often and also upgrading their criteria for ranking.  You cannot just write some content by stuffing all the keywords.  Google and other search engines know very well how to tackle low quality content that carry keyword stuffing. Google brought out “Content Farm” which demote the sites carrying low quality content and also an option to its users to report sites that carry low quality content via Personal Blocklist Chrome Extension“(If installed, the extension will send the blocked site information to Google and Google will conduct a study to consider that as a potential ranking signal for their search results). Irrespective of the number of tips one can give for SEO Copywriting, ultimately the quality of content only matters the most and in the coming days this will remain as one of the significant aspect for ranking. Once the content becomes popular you will get natural backlinks. Also very important is the way you market your content. Even though you possess quality content, if it is not endorsed then you can’t expect the dissemination of the same. So it is also important to promote it competently and the best medium is via social platforms. One of the most authentic way of propagation is “By Word of mouth” and it becomes a chain communication while referring from one person to another, the same you could expect with social media platforms. For e.g., if you share your content with known people and if they find it worth, without even asking they certainly promote it. Social media like facebook, twitter, Digg in, Delicious, stumble upon are apt medium to promote yourself and also the content.  You could also participate in forums to get credibility for what you say and write.  So keep in mind that Content is the King and forever it remains the same, and equally important is the promotion of the same via social media platforms.

A hyperlink is a more convenient way of jumping from one page to another. That’s all hyper linking is on most websites.

Don’t use these link phrases as they are not meaningful
Click here to enter
Click on this
Select this

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