Good web writing

Always use immediate language as internet is here to stay:

Be active:

Always use active verbs in the present tense: So instead of:

Lot of comments was received by us

Say

We received lot of comments.

Be positive:

Always be upbeat. If you say:

Due to high number of comments we receive, we can’t respond to every email.

It makes your respondent feel why bother? It’s better to say:

We read customer’s comments with interest, even though we cannot respond individually. Thank you for helping us in making this a better site.

Be direct:

Go to clubs to make friends, have fun and learn.

Is easier to understand than:

If you want to make friends and you are a fun-loving sort of person who likes learning, then click on the club button at the top of the page.

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