How to write an effective press release for your site?
SEO press release is a way to deliver series of new events taking place within your company. But SEO press release should be written in such a way that it will rank well in search engines for your keywords and your website will get important backlinks that can increase your position in search engine rankings.
Many people think that press release is old and boring marketing method. This was in the past. But today’s press releases are lot more fun. You can include video, links, pictures, social media buttons and more.
SEO Press Release Writing:
Step 1: Identify keywords
Before writing a press release, find out important keywords. If you’re writing for a site and haven’t found keywords you can find them by using Google AdWords Tool.
Elements of a Press Release:
5 important parts of a press release are as follows:
Title: Include keyword phrase in the title. Title should not exceed 100 characters.
Summary: Give a general idea about the press release in 1-2 sentences. Length summary should not exceed 240 characters.
Body: Body should be written in form of third person. Length should be at least 300 words. Do include 1-2 quotes and 3-4 keyword phrases.
About the Company: Write about your company in 2-3 sentences. Include a link to your homepage in the summary.
Press contact: Do add name, address, phone, Email and website name in the press release. Most of the press release publishers may not accept your submission without contact details.
Step 2: Optimizing the Title:
When creating a title you have to remember two things.
- Position your search term
- Make an appealing clickable title
The title of the press release often becomes the title tag. The title of the press release is going to be in big bold letters on the search term.
Step 3: Optimizing the Summary:
Most of the press release websites may ask for a summary of your press release. Try to give additional keyword phrases in the summary that are different than those in the title so that you can maximize exposure of those phrases.
Step 4: Optimizing the body of the Press Release:
Remember these points while optimizing the body of the press release:
- Avoid including date so that information doesn’t seem outdated.
- Some of the PR publishers allow an image. Before putting an image in the press release get approval from the client can they put that image?
- Some PR distributors accept anchor text, others only allow http://links. If they allow anchor text, you can delete http://links. Any type of link, try to make it appear in the first half of the press release because readers tend to spend shorter time reading press release.
- Include at least one quote.
- Try including three different anchor text links in three different keywords. One of the keywords should be linked to the internal page of the site, not homepage.
- Always include http:// when writing URLs. If you leave this link will not be clickable in the published press release.
Step 5: Write press release:
Press release has a flavor, style that differs from other types of published media. We can talk about,
- Press release topics:
Many clients think they don’t have anything newsworthy to talk about. But if you go through the site properly, you can get great topics. You can just write about the things that are happening in your business or on your blog that can be considered newsworthy.
You can write about new product, service or program, New published report and new strategic partnership. Make it a point to produce at least one press release a month. In such a way you will come with lot of ideas.
- Voice:
Nowadays, press release can be published on the web, and viewed by the end user. Always write a press release from a third person perspective. Press release should be very objective.
- Quotes:
Quotes can be powerful sales tool in a press release.
Go through these points before writing a press release for your site.
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