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• Use lists.
• Be topical... write posts that need to be read right now.
• Be timeless... write posts that will be readable in a year.
• Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
• Share your expertise generously so people recognize it and depend on you.
• Announce news.
• Encourage your readers to help you manipulate the technorati top blog list.
• Write long, definitive posts.
• Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
• Include polls, meters and other eye candy.
• Tag your posts. Use del.ico.us.
• Do email interviews with the well-known.
• Answer your email.
• Use photos. Salacious ones are best.
• Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
• Encourage your readers to subscribe by RSS.
• Include comments so your blog becomes a virtual water cooler that feeds itself.
• Assume that every day is the beginning, because you always have new readers.
• Highlight your best posts on your Squidoo lens.
• Point to useful but little-known resources.
• Write about Google.
• Have relevant ads that are even better than your content.
• Don't include comments, people will cross post their responses.
• Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
• Run no ads.
• Write about blogging.
• Digest the good ideas of other people, all day, every day.
• Invent a whole new kind of art or interaction.
• Post on weekdays, because there are more readers.
• Write about a never-ending parade of different topics so you don't bore your readers.
• Post on weekends, because there are fewer new posts.
• Don't interrupt your writing with a lot of links.
• Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
• Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
• Give credit to those that inspired, it makes your writing more useful.
• Write about only one thing, in ever-deepening detail, so you become definitive.
• Don't be boring.
• Write stuff that people want to read and share. |
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