Difference between SEO and Pay-Per-Click methods

kaelyn · Joined: 27 Feb 2008 Posts: 42

Search Engine Optimisation is a long, carefully planned and executed method for generating more visits to a website. It involves maximising your website's structure, content, code, and links. When done properly, various pages within a website bubble up to the top of the search engine results pages (frequently called "SERPs"). Ideally a top 10 placement will be achieved.

Pay-Per-Click Advertising (frequently called "PPC") is a form of marketing that involves paying for each visitor to your site. It typically begins at about 10p per visitor but can go up to several pounds. This gets visitors to a website instantly, not over time as in organic optimisation.

The two most popular PPC methods involve placing ads with Google's Adword program and Yahoo's Overture program. In the long run, when Organic Search Engine Optimisation is done properly it is much cheaper and can be more effective, although these two approaches can be used together as part of a larger marketing campaign.

genilia · Joined: 14 Feb 2008 Posts: 32

Pay per click is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

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