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Google Inc., the biggest seller of Internet advertising in the U.S., will distribute a series of animated clips made by the creator of ‘‘Family Guy’’ and ‘‘American Dad.’’
Seth MacFarlane’s cartoons will appear on Web sites in the company’s AdSense network and on YouTube, Google spokesman Daniel Rubin said in an e-mail. Web sites that are part of AdSense display the clips to users, with the revenue being shared by the site owner, Google and the video’s creator.
Google, which started distributing videos and ads to Web sites in October last year, is seeking to capitalize on rapidly rising demand from clients that want to showcase their products alongside video clips. The Mountain View, California-based company is trying to use YouTube and its stable of partner Web sites to distribute more original video content.
Online video ads will grow 41 percent this year, compared with a 6.6 percent increase in total advertising spending, London-based researcher ZenithOptimedia said.
Google fell $1.65 to $526.42 at 4 p.m. New York time in Nasdaq Stock Market trading. The shares have declined 24 percent this year.
The production has a multimillion-dollar budget, the biggest of any Internet content project to date, the New York Times reported today.
Google acquired YouTube in 2006 for $1.65 billion. |
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