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Yahoo! has been thriving to enhance its Search Marketing interface to make it even more competitive along with high utility. Recently, the Yahoo Search Marketing has launched some fresh functionality in its three areas:
1. Keyword Suggestions
2. Excluded World Limits
3. Campaign Tune-up Alert
Keyword Suggestion – Here you will find three options to choose when you click on “Add keywords” at the link Ad Group Details.
1. Quick Add – This will enable you to type your keywords easier when you know which one you exactly need to add.
2. Choose from List – Here the system will make keyword suggestions, which are associated to latest ads and keywords available in the ad group.
3. Research Keywords – This will continue to provide the ability to key in words or description, which explains the products and services provided by your site, and then the system, would give keyword suggestions. This page further allows you to enter your site’s URL.
On the final word, keyword suggestion tool could offer you will more reliable suggestions on keywords that are actually relevant to your purpose. In turn you save time and simultaneously improve the value of traffic generated by the campaigns.
Excluded Word Increase - Till last year December, Yahoo Search Marketing only permitted maximum of 50 excluded words at ad group levels and at the account. However, now due to the increased advertisers demand, the excluded word limit is been increased to 250 for both. It is expected that 250 exclude word limit will assist users to generate more traffic received using Advanced Match Type relevantly.
Campaign Tune-Up Alert – This feature is restricted only to the U.S market.
* With Campaign tune-up option you can now get an alert at your dashboard whenever tune-up proposal is obtainable for viewing.
* Once the proposal is accepted, the system would show a dashboard alert whenever there is an update on your Yahoo Search Marketing campaign.
* In case if improbable event that an error happens in the conclusion of your campaign tune-up, that would certainly be sent to you via an alert on the dashboard page. |
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