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Consider these disadvantages to customisation before you invest time, effort and money in adding it to your website:
It might not provide any ROI
Adding customisation to your website may not produce a return that covers the resources required to develop it. Users may not want to use it or if they do use it, it may not actually lead to more demand for your product or service.
Customisation isn't for everyone
Users may prefer going directly to other websites for a richer browsing experience, over reading RSS headlines on your website.
Customising takes time
Many users won't want to invest time in customising a web page. However, this isn't an issue if a default configuration is available, that is, users don't need to configure the site in order to use it. Many may give it a try before deciding it's not for them and will then revert to the standard web page.
Simpler is often better
Customisation controls may scare some novice Internet users. Non-customisable sites are simpler in that they have fewer controls. Some users prefer 'simpler' sites and others might worry about accidentally changing or even 'breaking' a web page.
Potential of poor usability
Users may inadvertently reduce the usability of your website when you hand design control over to them. If your homepage is currently easy to use it will likely be because you've taken care over its design.
Users may go overboard
Your site visitors may initially get carried away and add too much content that they won't use and will need to remove later. This will create pages that contain too much information and are far too busy. |
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