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The best way to sell your product or service is to keep new customers coming in, and keeping old customers returning. There are several ways to do this. First, you can provide free articles to article directories so other people will direct traffic to your website from theirs via your resource box. Second, you can ensure you always have fresh, accessible content on your site.
Ebooks are another tool you can use. Put together a number of your old articles into an ebook, and provide it to your customers for free, with your name and web address embedded in the book's cover and at the end of the book. You can even use the ebook to direct them to special tools on your website.
Yet another trick is to provide a free newsletter generated from your website. Allow customers to sign up to be on your mailing list, and send them regularly-published newsletters containing fresh articles not available on your website, information on sales and special bargains, and other things you think your customers would be interested in that will drive sales to your site. Newsletters ensure you have a constant pool of customers interested enough in your product to ask you to send them advertising; what better tool can there be? |
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