|
|
|
You might think that logic dictates that you can increase link popularity by undertaking an effort to get as many links to your site as possible. However, search engines, in their constant efforts to produce the most relevant results, are aware of and penalise for such tactics. Having links to your site from "link farms" or "free-for-alls" can actually be damaging.
There are valid and effective ways of increasing link popularity. The process begins in your own backyard - proper optimisation involves maximisation of the internal linking structure of your site, having keyword-rich link text, and increasing the number of relevant outbound links. From there, Strategy Consulting builds upon this internal strength to focus our efforts on establishment and cultivation of valuable external linking relationships. |
|
