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What we have found through our own experience:
1. Content >> it has been said many times but well written content and plenty of it is very important.
(a) Commercial >> with good content often have to take a more active approach in submitting their website to directories and search engines to obtain inbound links.
(b) marketing >> with good content may attract many "natural links"
2. Age >> we believe that the age of a site is important.
(a) Commercial >> with good content and age will have only succeeded if they have been actively marketed over the years e.g. submissions to directories and other search engines. So having a commercial website that has been around for years is no guarantee that it will come up highly in results.
(b) marketing >> that have good content will have probably picked up many "natural" links over the years.
3. Commercial and marketing that have been in this directory for sometime perform better in search engine results.
4. Reciprocal links are becoming less and less important. One-way links have always been important.
5. Forget optimisation trends the main things to concentrate on are: good content, page titles, h1 and h2 tags, hyperlinks that search engines can follow and quick loading pages.
6. Aim to get listed - in well-rated directories and under the right category that require no reciprocal link. Free commercial directories and require no reciprocal links seem to be diminishing daily with many only accepting paid entry for commercial sites.
7. Instant results if you have a new commercial website and you want rapid results, you will have to pay for search engine sponsored links.
8. Paying but nothing else if you have a commercial website and pay for results there must also be a long-term marketing strategy. If you do not take a two-pronged approach then you are likely to be paying for results forever. |
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