How Segmentation Influence the Internet

nawazshahzad · Joined: 10 Aug 2007 Posts: 2 Location: Pakistan

Hi Guys

One reason why segmentation is so important online is because of the changing demographics of internet users. There are approximately more than 200 million regular internet users in USA today. Earlier internet users might typically have been characterized either as students or as high income males. Due to the internet's increasing growth and ease of access, however internet users have become far more diverse.

Segmentation, then not only matters on the internet, it has become more important. As the internet narrow boundaries in geography, firms can communicate and reach segments of customers which were inaccessible in the past! And as the base of internet users continue to grow, change become more mixed, their will be an increasing number of marketing opportunities. Segmentation is a main lever while outlining internet marketing strategy and thus become on the top in enabling new economy firms to catch indications of new online trends in a speedily changing market and help them take benefit of it.

Cheers Laughing

Nawaz
Seo Expert
my.opera.com/SEO_Specialist

frankcois · Joined: 27 Feb 2008 Posts: 52

Targeting Strategies can mean choosing one, all or a combinition of segments to achieve different goals. Three common strategies for choosing target
segments are;

* Mass Market
* Niche Market
* Growth Market

1) Mass Market Strategy: As the name suggests this strategy markets to all customers, attempting to fill the needs of every segment in a market. In big offline market, market giants
like Coco Cola & Lever Brothers are usually the one who have the resources to feasibly
choose this strategy.

2) Niche Market Strategy: Companies can employ a niche market strategy by choosing to serve one or a few segments. These segments are not the largest segments, but consist of enough customers to make it worthwhile. One clear benefit of this strategy is not directly challenging the bigger firms who are competing bigger segments.

3) Growth Market Strategy: This strategy choose one or more smaller but fast growing segments that will hopefully turn into a niche or a larger segment. The goal here is not short term profits or return on investment (ROI)but rather building volume and future market share. The requirment for choosing this strategy likely to be high, tough. Success with such a strategy almost attracts competitors will be critical in avoiding intense rivarly in the future.

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