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White hats tend to make results that last a long time, while black hats expect that their sites will eventually be banned once the search engines find out what they are doing. An SEO approach, technique or method is considered white hat if it conforms to the search engines' guiding principle and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an essential distinction to note. White hat SEO is not just regarding following guidelines however is about ensuring that the content a search engine indexes and then ranks is the same content a user will see. White hat suggest is generally summed up as creating content for users, not for search engines, and then making that content simply accessible to the spiders, before attempting to game the algorithm. White hat SEO is in many ways close to web development that promotes accessibility, while the two are not the same. |
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