|
|
|
There is numerous ways to promote a website and there is constantly a big chance to make a mistake. Like a painter who spilled ink on his picture working a year, webmaster can make a mistake which can have an effect on website traffic, search engine positions, and website trust rank.
Mistake 1: Trying to fool search engines thinking that you are smarter than everybody. By hidden text, shadow domains, cloaking, links from link farms, linking from millions accounts on social sites, spamming from guest books, forums. I don’t want to blame all people who carry out that. Few webmasters just use black hat SEO companies and don’t even know that they do something wrong. Beginner can as well make a lot mistakes without knowledge about online behavior. Before you create a website and start to build links, you have to join some webmaster communities like v7n or Iwebtool. Old members will forever help and answer all questions.
Mistake 2: Using bad SEO. Don’t reply and disburse your money to SEO companies who send you e-mails or offer to “boost your website”. In most cases they give fast link building from websites they own, spam, or submission in 2000 link farms / poor directories using software. Search engines make out fast link building right away and penalize sites for this. Read Google view about SEO before you pick SEO Company: What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly? Keep in mind that good SEO Company will never assure top 10 positions and traffic increase. They give service to analyze website content, rebuild website to make it easier for spiders to crawl, build only links from associated websites.
An Example of bad SEO: My client who sells books online got once e-mail from someone who promised to submit his site in 500 directories. He paid money and job was completed in less than a week. Instead of links from directories, his site was added to 500 pages with hundreds unrelated links. So, Google removed his website from index. Only 5 month afterward Google re-indexed his site.
Mistake 3: Copyright! At present Google punish websites right away after first signs of copyright violation or complaint. If you sell SONY laptops, ensure that it doesn’t affect SONY official website and you don’t target any keywords which secluded. You can still target “affordable laptops”, “notebook for business”, “cheap notebooks” … but if you use Google AdWords or build links with SONY in anchor, your site can be removed from index exactly away. Always confirm with U.S and also Copyright office or your country copyright laws.
Mistake 4: Keyword spam. If you build numerous backlinks (100-500+) with anchor “my site”… it known as - keyword spam. Search engines see right away that all links appeared over night and they may think that your site trying to obtain top positions only for this keyword. In many cases Google can put your site in “sandbox”, remove part of website / whole website from index. So, just use alternative keywords all time you submit your URL on other sites. You can pick keywords like “my website”, “my own website”, “my online resource”, and other associated keywords.
Mistake 5: More links I have, higher my site will rank… It is not correct! Search engines want to make out natural links from authority sites with related content. This is a simple way to rank well. If webmaster build numerous links and found his own niche to build links fast… it will provide current result with drop in positions later on. This Google, Yahoo, MSN always create new algorithms to keep away from appearance of websites who got poor links and use black hat SEO strategies. |
|
