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What is web analytics?

 
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What is web analytics?
 PostPosted: Wed Mar 05, 2008 1:04 am Reply with quote  
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  genilia

Joined: 14 Feb 2008
Posts: 17

The Web Analytics Association defines it as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives."

Remember the days when you just had to wonder which half of your advertising was wasted because there was no way to fathom what worked and what didn't? Not any more! With web analytics, you can understand your visitors, traffic patterns, marketing campaigns, conversion dynamics and more. This tool can make it easy to fine tune your website and campaign performance to maximize your return on investment (ROI).
Web Analytics for Site Optimization
 PostPosted: Wed Mar 05, 2008 2:44 am Reply with quote  
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  kaelyn

Joined: 27 Feb 2008
Posts: 15

How do you make your website better? If this is your challenge, then this is the workshop youíve been waiting for.

You have some experience, but now itís time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work.

Whether you have just been tasked with improving the effectiveness of your website, just been put in charge of the web team, or just need to be sure that you are seeing the forest for the trees, this workshop is where website optimization is revealed and explored.

* How can a website be optimized?
* How do you increase effectiveness?
* What tools are available?
* Which techniques have the highest impact?
* What expertise is needed?
* Where should I focus my efforts?
* What are the hazards to watch for?

This workshop will give you the tricks, tools and techniques needed to improve navigation, increase engagement and improve conversion rates.

* Building a measurable site
* Designing for navigation vs. conversion
* Improving online persuasion
* KPIís for ecommerce, content sites, and intranets
* Understanding visitor behavior
* A/B & multivariate testing

If youíve been told to make your website "better", this workshop is for you. If youíve been tweaking your site for years, this workshop will put it all back into perspective.

Newcomers: Everything you need to know but didnít know to ask.
Practitioners: Everything you need to know but were afraid to ask.
Veterans: Everything you know but havenít seen all in one place.

There are many levers you can adjust in order to get more value out of your website. Understanding the variety of possible controls and the ability to measure the impact of adjusting them is the key to website success.
What is web analytics?
 PostPosted: Thu May 03, 2012 4:01 am Reply with quote  
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  stevejustine

Joined: 06 Jan 2012
Posts: 18
Location: Ahmedabad

Web analytics is the process of analyzing the behavior of visitors to a Web site.
 PostPosted: Mon May 14, 2012 6:04 am Reply with quote  
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  tonyclains

Joined: 14 May 2012
Posts: 4

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.
 PostPosted: Thu May 17, 2012 6:14 am Reply with quote  
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  merryscanlan

Joined: 20 Apr 2012
Posts: 12
Location: London

Google Analytics is a free service that provides statistics tracking and analysis service that allows webmasters to analyze traffic flow on a web site. Also webmasters can change the website according to the traffic flow. So Google analytic is very important service according to your site point of view.
 PostPosted: Thu Mar 14, 2013 9:02 am Reply with quote  
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  seanmarshall

Joined: 14 Mar 2013
Posts: 4

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site.


Last edited by seanmarshall on Wed Mar 20, 2013 10:08 am; edited 3 times in total
 PostPosted: Tue Mar 19, 2013 1:10 pm Reply with quote  
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  Grace

Joined: 13 Feb 2013
Posts: 21

Web analytics is a generic term meaning the study regarding the impact of a website on its users.It is used to measure such concrete details as how many people visited their site,how many of those visitors were unique visitors,how they came across the site,what keywords they searched with on the site's search engine,etc.
 PostPosted: Mon Mar 25, 2013 5:52 pm Reply with quote  
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  Richard Smith

Joined: 09 Feb 2011
Posts: 6

Hello Friends,

Web analytics is a component of online business that has been slowly gaining momentum over the last half-dozen years, one whose time, many say, has officially come, based on Google's acquisition of Urchin Software in 2005. In general terms, web analytics is the process of collecting data about the activities of people accessing your website (visitors)--how they found you, when they visited, what pages they looked at, what they bought or downloaded, and so on--and mining that data for information that can be used to improve said website.

Thanks and Regards
seoworldclass.com
 PostPosted: Fri May 31, 2013 6:05 am Reply with quote  
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  Smitha Nayak

Joined: 30 May 2013
Posts: 213

Web analytics has a different angle, analysis as a apposed to simple reporting. Web analytics goes into much more detail and offers much more metrics. It tries to make underlying trends clear and Ďthe reason whyí things happen on your website like they do. Itís goal, as the definition says, is to help you improve your website and online marketing.
 PostPosted: Sat Jun 15, 2013 5:08 am Reply with quote  
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  beatrixtuffy

Joined: 22 May 2013
Posts: 34

Web analytics is mostly used to check the total backlinks of your website and you can measure that howmany visitors visits your site in month or in year. So web analytics gives you the perfect data about website traffic.
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