But for you, that might be different. I mean, if you had to think about a new site that has nothing - where would you split your time? Would you beef up your category pages to make sure they provide a solid overview of the topic you cover in that category? Or maybe you would spend the time writing individual blog posts.
Here is the poll Abby Reimer posted that shows, for the most part, SEOs are split on this decision. It seems more SEOs favor category page content over blog content but more say focus on both.
Of course, most SEOs know the answer depends on where the client or web site is at now. If any SEO looked at this site and was asked this question, the poll would show closer to 100% on the category page content. But it depends on the site.
Re-Evaluate Your SEO Content Prioritization Methods
Have you done the research and found new content for your website? Well done, that’s half the battle. However, when you’re strapped for time and resources, how do you prioritize which content to create and post? If you don’t have projected revenue data, here are 9 elements to consider when prioritizing content:
- Converting Keywords
- Direct Competitors Ranking
- Likelihood of Ranking
- Quantity of Content Needed to Rank
- Audience Research
- Seasonality, Time-Sensitive or Evergreen Content
- Average Time It Takes to Rank on Page 1
- SERP Crowding
- Bonus: Outreach + Backlinking Opportunities