Please help me figure out this sites downfall!!

[werror]

Hi guys, i know these sort of posts dont usually get much feedback but please can someone have a look at this site and tell me why "for the love of god" it doesnt rank for anything!? They have some good back links, one from microsoft.com!! They have regularly updated content. There are some basic optimisation issues which will be addressed soon (title tags etc) but this still doesnt answer why the site is under performing???
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Mini disc players Football Forum
8)

[Nickysemilo]

Could you be precise on which site are you talking about??