What is Ethical search engine optimization?

[genilia]

There are many forms of unethical search engine optimization used by web site developers. Repeating key phrases over and over for no purpose, is probably the most common. Although temporarily effective, every unethical technique has it's risks. Search engines do not tolerate deceptive optimizing practices for very long. When discovered, the site is usually de-indexed! Ethical search engine optimization involves carefully presenting information in the best way possible. Long term ranking results are far more important than short term gains. Well optimized web sites usually improve their search results over time

[genilia]

Suppose there are 1000 hotels in New York, each of which has a website. When somebody types "New York hotels" into a search engine, all 1000 websites are equally relevant to the search. Because of the way that Google and other engines have been designed, they normally display the results 10 at a time. But which of the 1000 hotel sites will be displayed in the first 10, which of them will be displayed in the second 10......and which will be placed right at the bottom of the pile?

It is well-known that searchers don't look very far down the results, so the sites that are nearer the top will take all the business, and those that are further down will get none. But which sites will be at the top? Google uses its algorithms to determine the order of the results. It is patently obvious that all 1000 equally relevant websites will not be displayed on the first results page (the top 10). It is also obvious that equally relevant sites cannot be displayed where they belong. Some necessarily become more equal than others.

So what if the owner of one of the websites decides to try and push his site to the top? Is that wrong? Of course not. The site is just as relevant as the top ones; it's just that Google cannot satisfy all the relevant sites. This is where ethical search engine optimization come in.

Search engine optimization optimizes a website's pages, so that they will be ranked higher in the search results for the most relevant search terms, according to what the website has to offer. Search engines may well display relevant results at the top, but they can't display all the relevant results at the top. Search engine optimization allows the pages of relevant websites to be displayed at or near the top of relevant search results. And that's all it does.

So what are search engines like Google so afraid of? SEOs have exactly the same aim as the engines - relevant search results. The difference is that search engines don't care about individual websites, whereas search engine optimizers and website owners do. That's the only difference. Engines don't care if a particular website is in the top 10; SEOs care very much that a particular website is in the top 10. But they can't get an off-topic site there because the search engine algorithms see to that. And that's an important point - search engine optimization can only get pages to the top of relevant results. The search engines' own algorithms keep off-topic pages out.

Search engines want relevant sites at the top. As a search engine optimizer, I want relevant sites at the top, and I want one of them to be my site. Search engines can't place all the relevant sites at the top, and they aren't going to do my site any individual favors, so I give them a hand and adjust things so that my relevant pages are at the top of the relevant results. That's all that ethical search engine optimizers do. They are not against the engines, and they don't try to achieve what the engines themselves don't want (irrelevant results). They merely strive to adjust the results by placing a different, but equally relevant site at the top. And there's nothing unethical about that.

[RichardSmith]

Ethical search engine optimization is achieved through techniques and strategies that search engines deem acceptable and valid. We believe in honest trafficking and refuse to apply any of the illegitimate methods of search engine optimization in our marketing packages. Techniques such as hidden text, keyword stuffing, irrelevant text writing, targeting a competing company's name, and using redirects with multiple domains are just a few of the numerous unethical means by which sites are listed. At CyberMark International, we believe in the honesty and integrity of our business and yours. Search engines will penalize such approaches, and your site will lose the frequency of visitors your business needs.

Thanks and Regards

Richard Smith

[SmithJones]

Hello everybody,

Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.

Thanks and regards
Smith Jones

[susan_jane]

Nice post.Thanks for sharing....

[mickyjohn]

White hat SEO techniques with search engine guidelines are ethical SEO techniques. Don't use duplicate content, keyword stuffing, doorway pages, mirror pages, hidden text these are all black hat methods.

[Atcomaartb2b]

Ethical search engine optimization techniques and strategies that Search Engines deem acceptable and valid until is reached. We believe in fair trade and illegal practices of our marketing packages of search engine optimization weigeren.International Cyber ​​Mark, we and our company and your honesty, fidelity to the faith. Using deceptive tactics to optimize not be fooled by marketing companies. Search engines will penalize such approaches, and frequency of visitors your site will lose your business needs.