So you’ve decided that you need to start a blog. Everyone else has one. The competition has two. You think they’re cool (now that you know what they are) and you’d like to start one. Is it good for Search Engine Optimization?
The real answer is, Yes, blogging is good for Search Engine Optimization - if you do it right. If you don’t do it right then it can water down your Search Engine Optimization. Here’s what I mean.
First, the two types of blogs for Search Engine Optimization: On Site and Off Site.
You can put a blog on the same domain name as your website and build your search engine saturation. That means the number of pages you have indexed at the search engines and potentially ranking for your keywords. Every blog post is a separate web page to the search engines so after you’ve written one year’s worth of blog posts (assuming you blog every day), you now have 365 additional web pages. But are they optimized?
With this type of blog, you have to use keywords, alt tags, anchor text, and other SEO elements in order to ensure that you gain the necessary mojo to rank for your keywords.
An off site blog is different. With an off site blog, you’ll still gain search engine saturation, but it will be for the blog itself, not your website. You can, however, build links to your website from your blog and that helps with link building.
Keep in mind, though, that most people in your industry will more than likely link to your blog posts before they’ll link to your company website. If your blog is on your company website, you may or may not get that link love. If your blog is on a separate URL then you’ll likely get link love - if your blog posts are well written and draw attention from other bloggers. That will tend to push your blog higher up in the PageRank scale. If you are linking profusely from your blog to your website then that PR will transfer to your website with each link.
That’s it in a nutshell. Blogging is good for Search Engine Optimization when done correctly. Most bloggers, however, are missing the beat here. To be the most effective blogger, you should learn the principles of Search Engine Optimization.
Is Blogging Good Search Engine Optimization?
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frankcois
Top Five Tips for Blog SEO
our favorite thing about having a blog may soon be this - they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.
Blog Directories and Site Submission
If you haven’t already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good’s Top 55 list. But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.
Tip One: Blogs and SEO - Keywords
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.
More Web Site Traffic and More Sales? Not Always
You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.
Length of Search Query is a Factor
A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.
Target Your Blog for More Traffic and Sales
It isn’t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales. Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.
Blog Directories and Site Submission
If you haven’t already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good’s Top 55 list. But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.
Tip One: Blogs and SEO - Keywords
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.
More Web Site Traffic and More Sales? Not Always
You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.
Length of Search Query is a Factor
A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.
Target Your Blog for More Traffic and Sales
It isn’t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales. Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.
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