Will Search Engine Optimization Change?

[ushakumarik]

With the internet growing so quickly and search engines like Google aggressively buying smaller internet related businesses, it raises a question: will search engine optimization go through another change?

Google now owns Feedburner so Google now has a good idea as to how many people subscribe to your sites and which pages/articles or posts are more popular. With Google analytics Google can see how many visitors you receive, where they come from and what keywords are being used to find your site. Over time our search engine ranking strategies may need to change to adapt to algorithms that include this data.

On a different front, data is now available in so many different formats. There are commercial sites including eCommerce. Blogs are growing at an incredible rate each day and then of course there is rapid growth of media such as video, podcast and images. Search engine optimization in the future may need to treat these in completely different ways.

I am waiting for the day that search engines, particularly Google, remove the general search functions and move all searches to format specific. You can now refine your search to media, news and blogs amongst other categories. If Google were to introduce a specific commercial section it would have 99% of all online data segmented. As search engine optimization consultants we would need to optimize each page dependent on which category it belonged to.

The future is a mystery and no one really knows we it is taking us. We are, generally speaking, at the whim of search engines like Google who can make or break a business simply through it ranking system. If they ever take a segmented approach I don’t know if the role of search engine marketing consultant would be easier or harder - it would certainly be interesting.

[Fairy]

Hi...... really it is very good and informative post even i accept that what you are saying it can happen but before doing this Google will think lot of times. If Google does this then there is loss for Google also. Google will loose his visitors. As i think Google will think lot before doing this.