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Adam: And we are trying to look at a last quick one and I would love to request John to go over this. The site is digitalbase.eu.
John: Alright it’s a really nice looking site I really like how it looks I can see it’s a web design company so it has to look nice. Nice to see something from Europe. I can see it’s a .eu domain. One thing to remember about .eu domain is that its country specific so you could setup geo-targeting if your site serves most of the countries in Europe any relative brands you can setup separate sub-directory for local and add content and set geo-targeting in webmaster tools. Also you asked about how the language information is collected , its done automatically based on the content of the page you need to make sure there is only one language on a page and might be you need to split across even which is even better. Other small thing I noticed about the site is that some of the images don’t have alt tags some of them are linked in JavaScript in the portfolio. I also noticed that you have 2 old versions of the site online as well. Version one and version two and I think that should kind of confusing for the search engine if they have same content on multiple versions. So, best option is to do a 301 redirect the old versions to the new version. Other thing I saw the title and descriptions which is great and I feel the titles can be a little bit more compelling like digital base project web design and development. US site designed by digitalbase Belgium and same thing for description which also could include something better about the company and kind of description which displays in search results little bit more prospective. I noticed you are running on a windows IIS server where URLs can be added in upper and lower case and usually its not a problem if you want to use only one version of the URLs but I noticed a lot of section of URLs specially the category URLs you need to take care of it and regarding the content point it looks good. One small detail is that you have not provided the last modified headers so that’s something you could add to the CMS which is something that will help the crawlers understand what date the content was updated. Also one small thing I noticed is that you don’t have a recognized redirect whether which version you want to use www or non-www. You can set that in webmaster tools. Ok that’s about it.
Adam: After a small break. Hello we are back. Now that lets see if we can get the video working one moment. In just a moment please no we don’t have the option of a video at the same time of the presentation of the show, so we are going to introduce you to Maria who will tell us how we can do most out of our images.
This is a slide show we don’t have the screenshots of the slide show since it went on very fast we just have the audio presentation which is converted to text below. There are references to the images in slide show so please don’t complain to us about the missing slides which are referred here.
Hi everyone thank you adam, Today I want to present you how you can make the most out of images on your site. Before proceeding let me check the functionality if it works sorry to interrupt everyone. There are 4 things we may want to cover today. First of all lets see where images are shown in first of all this will give a scenario, next we will go on to learn how we understand the images, what we understand about the quality of the image, what we understand about the topic of the images, and well we can also give feedback on how to make your site Google friendly for images. So let’s start where we can find images first of all. First let’s see Google search, I want to see images of rain barrel irrigation. So I go to Google search and type rain barrel irrigation photos you can see there are images which show in normal web search as well which is on in image search. So I play as a webmaster its not that you need to have your site always in search results you have to go for images and videos and things like that. You can have a real quick look at this.
So you are excited if your image features in one of these photos in regular search results or you have additionally images search results so you click on image search results you go to the next screen here is all the images indexed for the search rain barrel irrigation photos. For now I click www. Ne-design.net which was actually featured on main search results it has more images indexed from that website. Additionally its not just image search that is in here we also have advanced features when you go to the right and click on advanced image search you will come out to a screen it will give you more ways to search for images like related to all the words, exact phrase etc. Then we have content types which I will cover shortly. And of course safesearch is no filtering or moderate filtering or strict filtering.
I can see when you search in reference to content types it will highlight more of your images. If you select content types in advanced search you can classify any content, news content or faces. I don’t think you used this before and if you actually search for faces and use query type such as rain barrels you won’t see the pictures of rain barrels you will actually see faces of pictures of people.
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