Real Time Marketing

We are now living in 21st century where internet has taken us to a new high level and it certainly dominates the whole world. We can now go anywhere easily and do any work from anywhere possible. We easily encounter with unlimited levels of speed and mobility today. We also have the high accessibility in getting any information in every single moment of our day to day lives. On top of all, our demands are everything to be accessible straight away. We actually don’t desire it but we expect it any way. To tell the truth, Real time marketing has become more and more popular and demanding in developing our business right.

Real time marketing has gained more popularity after 2010, when many digital platforms had already started influencing the society. Even though it is not the traditional way of marketing, we normally opt for it because of the accuracy and high performance it brings. This kind of marketing is not so intricate but you should always be ready to cope up with new trends and information. Also, you should do a proper consumer analysis often to get ahead in your business. The tools you can use for real time marketing are social media profiles and information gadgets.

Generally, we love to see and read what is trending today and the same concept applies here too. Marketers are taking the fullest advantage of latest and recent trends to keep their specific products and services in everyone’s eye. With real time insights, you can get to know about the consumer’s behavior, their online activities and their attitudes and this will help develop your business. You can also map your marketing strategy with the help of real time insights because it would give you the exact details and data totally based on people’s online activities.

Factors to consider before planning real time marketing

• Firstly, it is important to go with the right social media platforms in accordance with your business, products and services.
• Creating original and catchy content is important to entice the attention of web users. The content you write should engage and drag the eyeballs of the readers.
• Always take time to understand the behavior of target audience and analyze all the pros and cons.
• Monitoring consumers’ activities is also important to turn them to potential clients.

Benefits of real time marketing
Real time marketing has become the core and important part of marketing strategy and unlike traditional marketing methods, this kind of marketing would be able to give you better results. In short, RTM is taking over the traditional marketing because now consumers don’t just let them settle for local products but they crave for international brands too. Remember, real time marketing is highly beneficial only if it is done right. You need to creatively think so that the real time messages you share on social media platforms will get many shares instantly. If you place a highly effective message or post, then there are odds that lots of people will see your product/service and turn into your dependable customer. Usage of right data and real time insight tools will help you become successful in your business. With RTM, you can get the data of consumers from many different sources and you can easily get to know about the behavioral intelligence of your consumers and learn more about them. This analysis and study would directly help you create a right and finest marketing strategy that can drive more leads to your business.

Tools used to collect consumer data
Google correlate – This tool helps find search patterns that correspond better with real world trends.

Google consumer surveys – This tool would be capable of giving your accurate, fast and reliable data of people using mobile devices and accessing internet.

Woopra – This tool will give you the information about the number of visitors online and number of people who are actually reading your content.

Google trends – With this tool, you can get the details about what is trending at the moment all around the world. Remember, this tool is able to generate data based on searches.

Pikwik – This is actually a self hosted and free too that has iphone and android app within it and will give you a comprehensive analysis.
Hopefully, by now, you know what real time marketing is and its many benefits. Once you incorporate latest trends and pay keen attention to your consumers’ behavior, you are providing your prospects with catchy and useful content and showing your relevance.

Tips to improve your Google shopping data feed

Over the period of time, Google shopping has experienced a number of changes. Having had several name changes like Froogle, Google Base, Google Product Search and Google shopping, there is one thing that has stood the test of time and that is, it still continues to act as a remarkable way for internet marketers to drive free qualified traffic to ecommerce storefronts.

Following are some of the tricks and strategies that can help you make most effective use of your Google Shopping data feed.

Optimized usage of descriptions, categories, page titles and other attributes :

Shipping costs – in view of the fact that online shopping can be expensive for consumers, internet shoppers have turned out to be smart deal-finders. Hence, it is good to include shipping cost and other basic information with the product listings, because customers get crabby if they come to know that the cost of the items ordered is cheaper than the shipping cost during the checkout process.

Google Product Category and Product Type – though products are ranked based on category and type including information like product type, its category will get your products indexed faster.

Unique product descriptions – exclusive description about the product actually works. Instead of copying and pasting the product information provided by the manufacturer, it is good to write one.

Page titles (70 characters or less) – since page titles continue to exist as a vital ranking factor like page descriptions it is good to include keywords, product type and category information within the page title text if possible, however keep it under 70 characters.

High-quality product images – consumers like to see visually what they are buying so it is good to include high-quality product images that will help enhance your conversions.

Frequent updation and tests of data feeds :

Google always welcomes frequently-updated information for this reason; the merchant should always make sure that the product listings are accurate. Be it a price change, shipping cost change or any significant change to a product description, every time when a change crops up, it is good to update your data feed.

Consume Every Unique Identifier for Comparison Tables :

Following are the three different unique product identifiers merchants which should be included in the data feed:

• Manufacturer’s part number (MPN)
• Brand
• UPC

Distinguish your Google Shopping Feed for Tracking Purposes :

For the reason that you’re trying to optimize your data feed for visibility, it only makes sense that you’ll want to be able to make a distinction this traffic source from other search traffic and referring URLS. One of the trouble free ways to do this (especially if you’re using Google Analytics) is to add an identifier to your product URLS.

Making use of Google Shopping isn’t necessarily complex and if you’re selling products online you should be taking lead of every opportunity to impel qualified traffic back to your product pages through the program.

Product Listing Ads campaign in Google AdWords (Targetting U.S)

New update in Google merchant centre dashboard pointed ,”To keep your Product Search listings active on Google, you’ll need to set up a Product Listing Ads campaign in Google AdWords (feeds targeting US only)”.”We introduced a new destination called Shopping that replaces the Product Search and Product Ads destinations for feeds targeting the US”.Product Listing Ads are AdWords ads that include rich product information, such as product image, price, and merchant name.

Whenever a user enters a search query relevant to an item in your Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.To create Product Listing Ads, you’ll need to have an AdWords account and a Merchant Center account.

This new product discovery experience, called Google Shopping, builds on Product Listing Ads. Product Listing Ads are AdWords search ads that include rich product information, such as product image, price, and merchant name.

This ad format uses the data attributes from the product information you submit in your Merchant Center data feed. We’ll show your ad to people who are already searching for the kinds of products you sell — so those people are more likely to take action. You can customize your ad content, set a budget and pricing that’s comfortable for you, and easily measure the impact of your ad with advanced reporting and performance tools.

Google announced an initiative in the US to improve the shopping experience on Google over time, so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make a purchase.

Google Launches Shopping And AdWords Product Extensions In Australia

Many Australians are turning to web to shop these days and hence Google has launched its shopping in Australia. Google Shopping is a product search engine that helps people find out product information online, compare prices and find a retailer from whom they can make a purchase.

If you enter your search into google.com.au, as usual, and click the ‘Shopping’ tab on the left hand side, you’ll get a full page of product results relevant to my query.

You can also select the price range on the left hand side so that you see results that meet your criteria. Results are ranked according to relevance.

To help me make a choice, Google also shows product reviews so you can see what other people thought of each camera before clicking through to a store to buy your desired model.

If you’re a retailer, large or small, wishing to reach more consumers in Australia, Google Shopping can make it easy for Web users to decide your products and bring traffic and sales to your site. Retailers can sign up to Google Shopping for free by submitting a catalogue of their products to the new Google Merchant Center.

In combination with Google Shopping, retailers who choose to promote their products can now do so through AdWords Product Extensions. Product Extensions use the product information submitted by the retailer and mechanically displays this information within ads, where relevant.

Monitor Your Product Feed Quality For Increased Sales

You can review and spot its strengths and weaknesses of your product feed which is one of the best ways to know your product feed performance. By this you can correct the errors that are present in your product feed. You can also view your rejected products and modify the errors and submit them again.

Checking your product details regularly is essential to an effective product feed management system. Monitoring your feeds may seem to be very simple but the truth is that merchants overlook these details all the time.

For example, Google product feed issues can be recognized in the Merchant Center account by clicking the Data Quality link.

Many of the shopping engines do not have this kind of information in the merchant interface. In that case you can contact your assigned account manager at each engine to know more about your product feeds.

If you prefer to submit your product feeds to various shopping engines make sure that you’re actively managing them and taking the necessary steps to improve your campaigns with the utmost frequency. The precise data will have significant impact on conversion rates and sales volume.

Tags: Google Product Feed, Google Product Search, Product Feed, Product Feeds

New Shopping APIs With Enhanced Features

Google has announced latest addition to the shopping family – simple yet powerful programmatic interfaces that permit retailers to upload their content to and query data from Google. The new Shopping Application Programming Interfaces (APIs) have two major components: Content and Search. As part of this launch, Google is also sunsetting the Base API and replacing it with these new Shopping APIs.

Content API for Shopping

Thousands of retailers upload product data to Google for use on multiple destinations like Google Product Search, Product Ads, Google Affiliate Network, Google Commerce Search, and shopping rich snippets. This new Content API makes it easier and faster to upload the product data to Google. Retailers can use the Content API to upload their data and make incremental updates to regularly changing attributes like price and availability. Marketplaces and Aggregators can also use the new Content API to manage multiple client accounts.

Search API for Shopping

Google has also announced a new Search API that makes it easy for our Google Commerce Search customers, Google Affiliate Network publishers and developers to build innovative applications using product data. The Search API simplifies access to product data and is optimized to deliver the most pertinent product results.

Shopping APIs Replace Base API

These new Shopping APIs restore the existing Google Base Data API for our content providers & search applications. Developers using the Base API for shopping data should transfer to the new Shopping APIs for uploading their content and using data for search applications. There are some non-shopping data types that won’t be supported with new Shopping APIs, such as jobs, real estate, events, and activities.

Increase Online Product Sales – Add Your Products to Google Product Search

Selling more products via the Internet is a foremost concern of most product retailers, distributors and manufacturers in today’s online world. The Internet has proven to be a super way to distribute products in a cost effective and efficient manner and should be a major focus for just about every product company.

If you’re a product company and are looking for a reasonable way to sell more products, then behold! Google Product Search is precisely what you’ve been looking for. Google Product Search, formerly named Froogle, is a place where product companies can submit and list their products directly with Google’s shopping search engine.

It’s a free service offered by Google that offers users with a search feature to search for products and be directed to the website(s) where they can buy them. Since Google has changed the name, Google Product Search has gained significant exposure from online users and it’s becoming more general for product companies to submit their products on a daily basis to increase product sales.

Google permits you to reach more shoppers by submitting information about your products to Google Base so they’ll be found on Google Product Search. You can link directly from the Google search results to your website. Depending on how many items you have, you can decide to submit your products one at a time, all at once using a bulk upload, or by having an automated product feed submitted three times a week, eliminating the need for you to manage the uploads all on your own.

The great part about doing an automated feed is once you’re setup, you’re done! Shoppers will be able to find your products on Google Product Search within 24 hours after they are submitted to Google Base and will be automatically updated three times a week. So as you add new products to your website, they are automatically added to Google Product Search, dramatically rising product sales for your product company.

You Could Do The Sales By Utilizing Google Product Search

You might have come across the term “Google Product Search” but how many of you have actually utilized the opportunity Google offers through this.

It is really a good platform for buyers and sellers.  Google might not be the best search engine but it is popular in such a way that it provides intelligent and relevant search results. The number of people who shops online is increasing day by day since it is easy to get so much results all across the globe within a few fraction of seconds.  Grab this opportunity by using the efficient tool offered by Google.  Using Google Product search is just a click away for existing account holders, for others it will take only a few seconds to fill the form to get an account.  Many of you might have stumble upon “shopping results” when you search results for an item or information. This is what exactly Google product search.

It allows shoppers to quickly and easily find their product listings on Google and attracts potential buyers and even shoppers. It is absolutely a free service for sellers and it is advisable to provide only relevant details in order to get the right traffic. And it is easy to sort the search results according to the price, brand and store. It is an effective and versatile platform that allows to shop for products, match price, check other options,  prepare shopping lists, customize searches and even create alerts to name a few. In short say we could say it is the easiest and simplest way to get access of any product and even the reviews written by other consumers to get an overall idea.