Google Commerce Search 3.0 – With New Feature For Retailers
Google upgraded its Google Commerce Search service to version 3.0, adding instant search technology and other tools to develop customers search experience on retailers’ Websites.
Borrowing from its Google Instant predictive-search technology, Commerce Search 3.0 provides search-as-you-type functionality to let e-commerce Websites fetch product results for shoppers with every keystroke from the search bar.
Commerce Search 3.0 shows shoppers when a product is also obtainable in a store nearby, right within the search results. This technology borrows from Google’s existing Product Search service, which shows users whether products they’re searching for are available nearby.
New-product recommendations also help shoppers make purchase decisions by showing them what other buyers purchased. Both the instant search and recommendations should be big savers at a time when online shoppers make regular searches, particularly during the busy holiday season.
Commerce Search Version 2.0 included a full merchandising dashboard to let retail merchant’s better control promotions, product-ranking policy and filtering.
In version 3.0, Google is also now allowing retailers to generate promotions that appear next to related search queries designate banner areas and set re-direct rules.
Google considers HealthWarehouse.com, Forever21.com and BabyAge.com, Birkenstock USA, Smart Furniture and Chemist Direct among its Commerce Search customers.
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