Product Listing Ads campaign in Google AdWords (Targetting U.S)
New update in Google merchant centre dashboard pointed ,”To keep your Product Search listings active on Google, you’ll need to set up a Product Listing Ads campaign in Google AdWords (feeds targeting US only)”.”We introduced a new destination called Shopping that replaces the Product Search and Product Ads destinations for feeds targeting the US”.Product Listing Ads are AdWords ads that include rich product information, such as product image, price, and merchant name.
Whenever a user enters a search query relevant to an item in your Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.To create Product Listing Ads, you’ll need to have an AdWords account and a Merchant Center account.
This new product discovery experience, called Google Shopping, builds on Product Listing Ads. Product Listing Ads are AdWords search ads that include rich product information, such as product image, price, and merchant name.
This ad format uses the data attributes from the product information you submit in your Merchant Center data feed. We’ll show your ad to people who are already searching for the kinds of products you sell — so those people are more likely to take action. You can customize your ad content, set a budget and pricing that’s comfortable for you, and easily measure the impact of your ad with advanced reporting and performance tools.
Google announced an initiative in the US to improve the shopping experience on Google over time, so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make a purchase.
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