Tracking Google Product Search Traffic Using Google Analytics
A Google Analytics filter is a helpful tool to track traffic from a particular directory on your website or traffic from a particular source. Because of this, Google Analytics Filter is also one more good choice that can be used to track traffic form Google Product search. Before starting to use this filter, you need to identify “what you are going to track” first.
If you search on Google with “Ceramic Blue Travel Coffee Cup”, the resulting Google Search will show the following URL:
http://www.google.com/search?hl=en&rlz=1B3GGLL_enIN368IN368&q=Ceramic+Blue+Travel+Coffee+Cup
However, if you search particularly on Google Product search (Google Shopping) with “Ceramic Blue Travel Coffee Cup”, you will see the search result URL is:
http://www.google.com/products?q=Ceramic+Blue+Travel+Coffee+Cup&aq=f
Track Google Product – Filter
Therefore, if you want to use Google Analytics filters to track all organic traffic which comes from http://www.google.com/products? You can follow these steps:
- Login to Google analytics.
- Click on the Account Name on which you would like to track the traffic.
- Click on “Filter Manager” then “Add Filter”
- Name the filter on the given text box.
- Choose Custom filter > Advance Filter.
- Now select & add the following values:
- Field A -> Extract A Referral google\.com/products
- Filed B – > Extract B Campaign Medium organic
- Campaign Source Product_Search
- Filed A Required: choose yes
- Filed B Required: choose yes
- Override Output Field: Choose Yes
- Case Sensitive: Choose No or yes as per server support.
Now choose and add the profile on which you would like to add the Filter and save the filter.
- Field A will look for a referrer URL as google.com/products.
- Field B will limit the information.
- The Output to Constructor will help you show the data as “Google Product Search” on your Analytics referral results.
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