Customer service is one of the most important factors for the success of a business. Be it a small or a big business a greater part applies to it. In recent year’s business trends have changed globally but a pre-set part which cannot be overlooked would be “customer service” irrespective of the changes in the business world customer service is the key for a successful business.
With the emerging online business providing a live help feature on the websites for the customers and visitors, it is helping them to go a long way. Websites that use live chat feature has gained tremendous profit over the past years. The increasing e-retailers and e-commerce sites of all kinds are turning towards live chat for providing customer service.
Your business can gain tremendous success by providing live chat feature on your websites. Let’s have a look at some of the benefits it offers:
• Increased online sales
• Maximized return on investment
• Helps in metrics and performance monitoring
• Helps to identify the market
Reasons, why customers prefer live chats:
Easy, fast and cheap: Live chats provide instant solution to all queries. It is cheaper, easy and faster than email or telephone support.
24/7 support: Live chat agents are ready to provide 24/7 customer service and can be located anywhere in the world.
Provides clear and quick response: Clear and instant personalized responses to customer queries are the effects of live chat conjointly it will help them to make a right and reliable purchase decision.
Provides multi-task functionality: Customers can execute multi-task such as comparing products, checking out errors etc, more to the point, live chat feature attracts online shoppers than anything else. Just adding live chat in your website won’t work. It can bring profit to business by providing reliable live chat service.
As expected Google threw another fireball this time with a different name called panda 20 and with a major impact. Yes this is the 20th avatar of Panda since its first release on February 24, 2011.As so they named it as panda 20 switching from panda 4.0. Whatsoever…Google launches and we land along with it. Google officially released this update nine days after his previous update 3.9.2 i.e. on September 27.
This avatar is likely to score the largest update algorithm of 2012. An ever powerful Google update that had an impact on 2.4% of English search queries and yet more. Google announced that they released out a new Panda algorithm update that isn’t just a mere data refresh like the previous updates but an algorithm update. The complete rollout of this update is still in process and expected to live over 3-4 days. Much noticeable variation seemed on the release of this update and a lot more expected after its complete rollout.
Google puts the webmaster in trouble to identify the reason for their traffic loss as Google rolled out a separate algorithm the EMD update. It’s a great headache for some site to identify whether their sites are affected by EMD or panda.
Whatever it might be, it seems Google won’t stop releasing his panda avatars. So abide by the panda rules, stay cool and always be ready to watch the panda next avatar.
Google panda lastly updated on June 25th. Here comes the next panda update 3.9. Will it kill your sites keywords ranking? This question makes all webmaster and search marketer a scary day. There are hundreds of algorithms, in which Google update panda continuously in 2012. Panda 3.9 to be rolled on July 25th on July. This news was tweeted by Google last night.
Google panda 3.9 will certainly affect 1% of the ranking on SERP (search engine result page). Wish want to come out here with Matt Cutts words
“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda Changes that successfully returned higher-quality sites in search results.”
Google panda always supports quality websites. NO Spammy sites can make run out from panda hands. It’s better for all webmasters to follow the quality work to implement their site for better ranking.
PANDA – Always Belief Quality
Panda is totally designed to target the spam content sites. Websites which shows up with low quality content frame that get affected by panda. It is dissimilar from the latest penguin update.
Panda Recovery Suggestions
- Every Webpage must exist with diverse tags such as Meta title and description
- Never allow to low quality (or) duplicate content to endure in your website
- Always keep your Bounce rate and ad to content ratio under control
- Web Site load time is much important
- Try to increase your Stick rate
- Always have quality and good content frame – Have sufficient look at your content’s grammar, spellings, source etc
PENGUIN – Spammer be aware
This Penguin update totally targets the spammers. All spammers are getting affected and pushed out of Google’s search engine result page.
Penguin snoops carefully on the Following:
- Over optimization is an main objective of penguin to destroy the spammers
- Over use of Anchor text un-matching the domain
- Blog Spamming and marketing article to numerous sites
- In-bound and out-bound link exchange in an aggressive manner
Penguin retrieval ideas:
- Build site with quality content frame
- Always try to console with legitimate link resource
- Control your link building structure – always go for quality links
- Reconsideration is needed if your penalized with out reason at – https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ
- Avoid anchor text linking with same phrase
If you’re affected by this latest penguin update, I feel sorry for you. Try to optimize in a good quality manner. It’s unpredictable to be in same grade at Google’s eye. Seo is on the way to its quality development. We all must give hand for its rise with quality website.
Here are general Do’s and Don’ts in this latest SEO weather:
- Use attractive content with low quality
- Stuff keywords in web site
- Over Link using same anchor text
- Delete Your Links (unless they are on a de-indexed blog network)
- Avoid stuffing footer with content and link
- Use landing pages
- Always go for quality content
- Try to create content structure with 600+ Words count
- Use a large range of anchor text in backlinking to the same page
- Optimize pages for more than one keyword phrase
- Use good links in link building activities (no anchor text)
- Use elderly domains
- Remove low quality content from your site
Did you receive a mail regarding the Google webmaster tools notice of detected unnatural links?
What does un-natural link mean?
Un-Natural (or) Artificial Link is typically obtained through buying links to exceed in PR (or) contributing in link building process. Poor link building process ends in un-natural link. Quality of link must always be analyzed before we do a link building process.
- Google instantly mailed to over 1 million (In few months) webmaster’s regarding this issue.
- A reconsideration request mail can be send to Google, unless you can’t control over the artificial links that roll over your website.
- Your website will receive a penalty after the alert
- Result of this penalty issue is loss of ranking on your landing page of site and over all the pages too.
Lot of webmaster have mailed with the reconsideration request to Google before removing the bad link from their website. But, still Google replied them “Still links are live”. Bother sending a request to Google after working with great sense on bad links. You can also link to Google Doc on this issue to ignore some links.
Step to Over come:
Avoid preferring for quantity sites than blending for a quality.
Only good content and links can make you survive now at Google eyes.
Consider 1 good link than 100 artificial links.
Overcome a complete check on your website to locate bad links.
Help & Advice:
For further suggestion on this issue, let a comment. We will provide you a free step of advice and we are happy to assist you at any extend.
CTR (Code to Text Ratio) – The Percentage is estimated to signify the actual text in a page. This apparatus helps to dig out the content from the paras and anchor text from html codes. Based on this information’s the process of text ratio is calculated.
Importance of CTR in SEO
- Every page’s code to text ratio is used by search engine.
- It allows Google Bots to calculate the relevancy of the webpage.
- A good PR for web page is obtained depending of the wage of ratio.
- Higher ratio is always expected to rank higher in Google eyes.
- All engines never have the check on CTR, only few does.
- It’s good to rank high comparatively than your competitors
- It gives you a great kick start on your on-page optimization.
Variation on Ratio
0-10 % – Believe in adding additional content or smarten up your code.
11-24 % – Content is sensible, but try to improve.
25+ % – In general, it’s good, but try not to over do it.
Code to Text Ratio = Text Size/Web Page Size*100
Try this Code to Text Ratio tool to analyze your websites reason behind ranking. Use this widget to benefit yourself.
Press release is an act of writing about any thing which utilize your company and discharging it on various press release sites. Your site may rank in Google and Yahoo News and million of impressions may gather on your release. Only News worthy content or information must be freed at press release. It helps lot of your customers and non-customers as essential information. A significant and optimized release will automatically drive (or) mount traffic for your keywords at search engine. Numerous amounts of backlink may rise for your website.
It is more important to write for your audience. While people Google your keyword, its necessary to accomplish your website in SERP.. Here are some ways to construct a healthy press release.
Important Features in press Release:
The Title must always dictate your reader what is in inside your content. A poor title drifts down the visitors. Try to engage with important keywords. Always have only 100 or less characters in your headline (or) Title.
Nature of info:
Never miss your target audience at any stage. Use hyperlinks at your text. Make some important things bold. Also, provide link to other useful (or) related information, which may help readers. Anchor text is must and link to any of inner page is also must in content. 250 – 350 words are limit in online press release. Use keywords in your text, but never stuff it. Always use http:// in your links or it can not be clicked by visitors.
More Useful Terms:
- Try to include images and video to the content and if possible, link the video to your website or YouTube channel.
- Content must always have interesting information that makes visitors to travel around your website for long time.
- Always keep in mind that you need a story to tell for it to be published. So the content should be remarkable and motivating. Think why should the reader study the news and then put in writing.
- You should send out the press release to your existing traders, manufacturing specialists, commentators and bloggers. The more populace you gain the additional benefits you acquire. Always include a private email with each submission where necessary so that the content gets published on authority sites.
List of Best Press Release Sites
There are many reasons for optimizing link building in a website. It’s harder after panda updation to list out good quality links since, it played major role in drowning Spammy links. Link building is a part of on-page optimization so, we can’t avoid link building concept to our developing website. A worthy link can be determined from few things such as dofollow link, link from quality content site etc. We have listed from rungs to estimate a classy link structure.
Traffic Driving Links
PageRank boosting or elevating termed keywords to top page does not generate traffic completely. Traffic generating is a step by step work. Text links, banner ads, forum participation, blogs commenting, social marketing, famous directories etc are few list of generating traffic. Google AdPlanner and Compete are two excellent traffic mounting links. Links will allow exposing your website on result page with a good optimism of referral visits.
- Allows to know unique visitors, page views, average time on site
- Article on Audience interest, related sites visited, and keywords searched for
- Also demographics info’s such as gender, education level, income level, age
- Lets you know, which site accepts advertising and links to their page on website
- Allows to compare up to fives websites
- Good Ranking keywords, Referral sites, Most often searched keywords
Result Page Enriching Links
To enrich termed keywords to a good position on search engine result page, main key is obtaining dofollow links to your sites related pages with perfect anchor text.
KeywordLuv plugin is an essential way to get backlinks to your website. Always do guest posting with anchor text using related keyword phrase. Also use on your forum signatures, article promotion, directory submissions, organic links, author bio etc.
Links to Enhance PR
PR- Google PageRank is a very important factor to consider while we search a site. Google keeps on updating the PR every time after some duration. Pr matters a lot in mounting traffic. SEO Quake can be used to enhance more about page rank on your website.
Obtaining link on higher PR page is an essential step to obtain good ranking. Once you discover significant pages with high PR, you start constructing PageRank improving links to your website via blog comments, link requests etc.
Reputation Building Links
Reputation links can be assembled in a massive amount of ways.
- Interlinking one social profile with another
- Blog commenting using your name as anchor text
- Social profiles as the website URL
- Adding up your social profiles to relevant directories