Archive for May, 2008

Categories for comparison social bookmarking

Common Functionality :

Tagging
Ability to add ad hoc metadata in the form of keywords to URLs

Categories
Ability to pre-determine a series of words or phrases under which URLs can be stored.

Descriptions

Ability to write a brief description of the content.

Syndication (RSS, Atom)
Various levels of output in the form of RSS or Atom feeds. These may include syndication of a user’s bookmarks, a tag and/or category with a user’s set of bookmarks, or a tag as used by all system users.

Posting bookmarklets

These are “widgets” that you can add to your browser that enable you to easily bookmark URLS directly to the service. Typically, other users create these widgets based on XYZ programming code and share them freely with other users. Some bookmarketlets provided additional functionality such as importing or exporting urls from the service to your desktop.

Sharing
Unless “private” functionality is offered, all bookmark collections in users accounts are visible to everyone who uses or visits the site. Some social bookmarking tools allow you to designate a particular URL as “private” so it is only visible to you.

Browse by tag/category

You can browse all bookmarks that are tagged with a particular tag within a service. This lets you see the entire collection of URLs related to topic. In some services, you can then examin specific users other bookmarks.

Subscribe to tags
This feature allows you, whether in the social bookmarking application itself or via RSS, to follow addition to a specific tag.

Subscribe to users
This feature allows you, whether in the social bookmarking application itself or via RSS, to follow addition to a specific user.

Integration with other tools
Related to 3rd party tools, add-ons and APIs, this indicates whether or not it is possibile to easily add the data or certain pieces of functionality of the social bookmarking tool to other applications. A common example of this is the ability to integrate a users del.icio.us account and daily links with the posts on their weblog.

Development of add-on, 3rd party tools
There are additional tools, functionality, and services built on top of the social bookmarking tool.

Import
The ability to easily add an existing list of bookmarks to the users account.

Export
The ability to easily export the existing list of bookmarks as either html or xml.

Publishing
The ability to make the lists available in another format on the web. This is commonly solved by enabling RSS feeds of user bookmarks.

Saves cache of webpage
The service saves the webpage so that it can be retrieved later, if the page no longer exists.

User Experience

Interface
Entirely subjective, this discusses the ease with which the interface can be approached and navigated.

Documentation
An evaluation of the services help documents, faq’s, user forums and technical support. A review of tutorials or documentation developed by other users.

Technical (Under the Hood)

Open source

The source code is available for inspection, modification and use.

Closed source or propietary
The source code is not available for inspection, modification and use.

Open API
A standard method for accessing the data and a mechanism that allows applications to be built on top of the social bookmarking tool.

Meets usability criteria (for alternative browsing methods etc)
Settle on a service (bobby etc) and test the tools.

Reliability
Uptime, speed. The challenge here will be to find something that provides a measurement of this.

Integration with other tools
Duplicates above. Should it be here on in the above list.

Multilingual interface options
Not sure what I meant by this. Maybe the ability to create alternate ways to post to the site (see the various del.icio.us bookmarklets as an option)

Text reading options
Again, no guess on what I meant here.

Community

  1. Number of active users
  2. Number of links/bookmarks in system
  3. Sense of the content/topics collected
  4. Developers
  5. Support (financial or otherwise)
  6. Likely to be around in five years
Wednesday, May 28th, 2008 Link Building No Comments

Organic Search Engine Optimization

Search engine optimization is a demanding and time consuming task, and there is much more to search engine optimization and then link building and page optimizing page. To understand better the existing approach to search engine optimization, it is vital to understand the part of content in SEO. Google was the first search engine to execute a technology called LSI (Latent Semantic Indexing) for generating search results. LSI require a Googlebot to get note of the keyword density of particular words on a web page apart from caching a page. For example, a page with 500 words and the keyword Lenovo laptops appearing 50 times would have a keyword density of 10% for keyword Lenovo laptops.

Once Googlebot has indexed the page and checked the keyword density of various phrases on the webpage, it must then bring up the webpage for search phrases such as Lenovo laptops. Though Google take different factors into account as generating search results, there is no denying that content plays a key role in generating organic search results. Apart from this, a Googlebot also indexes the textual content like page headers, titles and links. In core, Google stores a complete account of every website and the keywords related with the website.

A main step in any victorious search engine optimization is creating content targeted at particular keywords. Search engine optimizers carry out thorough analysis of popular phrases and isolate the keywords that need to be targeted. Once the keywords are cleared, the next step is optimizing the website for keywords. Contrary to accepted belief, the domain name will play a vital role in search engine optimization and a domain name like lenovolaptops.com would rank well for the search query Lenovo laptops. What is true is that the domain names alone do not decide the search ranking of a website.

After domain name, name of every individual web page also plays a fundamental role in LSI base search engine optimization. For example, a page named lenovolaptops.html would stand a better option of rating well for a Google search for Lenovo laptops. But not all websites have the comfort of choosing a domain name before starting optimization and the next option is to name all pages for target keywords.

Separately from the name of a page, page titles and headers also play a significant role in search engine optimization. Google always lays huge emphasis on the keyword concentration of a web page and placing headings with target keywords alone is no longer enough to carry out search engine optimization. What is true is that Meta tags also have lost their importance and have reduced to providing basic information to a WebCrawler.

Content is not the only criteria
There is an admired myth that a website can do well purely on content, but this is not true. There are different other parameters like web elements, link building and the era of a website that determine its success with the search engines. A website with a high Page Rank gain more from well written content than a website with low Page Rank. But, the reason why content is given great weightage is that websites with low page rank are constantly outdoing websites with the higher Page Rank. It is almost impossible to talk about all the elements that involve in a successful search engine optimization campaign; however a nut shell content alone is not enough to improve the organic ranking of a website.

Wednesday, May 28th, 2008 Search Engine Optimization 1 Comment

Why do we require Search Engine Optimization?

Now, there are billions of web pages on the web in compliance to the same idea of enhancing their market share in the virtual earth. This give rise to the rivalry among various players offering same services which has necessitated the improvement and enhancement of services offered on the web. On an average, 50% of buyer search for products on search engines before pay for and 80% of online traffic is driven by search engines like yahoo, google and msn. As a result it becomes grave for online business to show-up on search engines for search terms associated to their products as well as services.

In order to realize the benefits of SEO let’s examine into the intricacies of the meaning below and the ancillary actions involved which help in preparing the base for the websites.

Search Engine Optimization SEO is a complete exercise of customize and retooling a website so that it achieve continuous high ranking on Search Engine Results Pages (SERP).

Wednesday, May 28th, 2008 Link Building No Comments

Nice ways to get Tons of Back Links

In SEO we know how important it is to get back links to your site. Google, Yahoo, and all of the other most important search engines love back links. In fact that is how they index pages, by the number and worth of sites linking back to that site. So the more links that are pointing to your site from other sites, the improved place you will obtain in the search engines, and consequently you will also get more traffic to your site.

There are multiple ways to do this. Here are some of the methods that people use.

Politically Incorrect : If you post on your site, or your blog, something that is politically correct, or something that many People that agree with you will link back to you, because they agree with you and want to demonstrate other people what a good idea it is that you have. And people that disagree with you will also link back to you, because they will put a link to your article, followed by a counter argument. In either way you should be able to acquire tons of back links.

Free Stuff : People love free stuff. If you give gone something for free that others want people are going to tell their friends. Some will tell there friends face to face, and others will place a link on their site. Either way you will get a ton of traffic, and will be additional likely to get a good ranking in the search engines.

Current News : Anything that is going on in the news you can write about. This works improved for some sites than it does for others. For instance celebrity sites work really well with this kind of marketing. But you can still do this with any site. Find a topic in the news related to your site, and write about it. People will often link back to that article, because they are involved in it, and so will their readers.

Lists : The final method is lists. They love to read them, and they love to link to them. Lists offer an easy to read, easy to follow guide that offers tips and suggestions for doing things. If you write a long list, maybe a list of a hundred or so things associated to any topic, you are bound to get good results with people linking back to you. To create a list, think of something that people desire to know, or something that they will often ask.

Wednesday, May 28th, 2008 Link Building No Comments

Domain Ages will affect Search Rankings?

The order that pages come out in the results of a search at a search engine may be powered by the number of pages that link to that page and by rankings of the pages that link to that page. When a site is linked to by a popular site, that link might give more value than a link from a site that is less well-liked and trusted.

Ages of linking sites

A new rights application from Microsoft adds an extra twist, by also ranking domains based upon the ages of sites which link to those sites. The cost of purchasing a site has decreased considerably in recent years, and some site registrars have offered free site registrations for trial.

A spammer may take advantage of a bid like that to develop something known as a link farm, which is a spam method in which spammers “purchase or otherwise get a large number of domains and interlink the sites jointly to increase the site rankings by unnaturally increasing the number of contributing sites for some or all of the sites.”

These rights applications think that newer sites have a “higher possibility of being spam and/or being a part of a web farm that attempts to falsely inflate domain rankings for domains in the web farm.”

By looking at the age of sites that link to those newer domains when determining a rank for a domain, domains which have links from older sites “may be ranked higher than spam sites and/or less relevant sites.”

Wednesday, May 28th, 2008 Link Building No Comments

Systematic and proven technique to get traffic

Check out with online for keyword research tools

If you will go through online then you find lots of research tools. There are two most popular discoveries Wordtracker and Keyword. Both are paid services, if your Website is in limited range then you can use the free version of Wordtracker. People search their websites in search engines for appropriate phrases time to time. You must spend sometime of making a list of key phrases. I denoted phrases your intention spectators would enter into a search engine when researching products or services like yours.

Generate your keywords with spreadsheet
Once you finish doing key phrase research tool then move towards excel spreadsheet or word document for a phrases list. You need two columns in your spreadsheet one is for “phrase” and other is for “count.” Afterwards you can put in columns for other reasons, such as keeping path of web pages you’ve written, your search ranking for each phrase.

The phrase column is clear. It is where you record the phrases that speak about your business, types of products or services you provide etc. You will find these phrase by initial with an essential phrase and inflowing it into a keyword research tool.


Make Content on Your Phrases

Consider of your key phrase list as a plan for website development. After all, the best way to raise your website is by building content around the phrases and subject your perfect audience is researching online. If you have the one of the best quality content for your unique phrase on the list then everything is yours.

As you running with client websites, generally the first step is. I consider it “low-hanging fruit” because it’s one of the easiest thus far most dependable ways to scale the search engines.

It might seem irresistible to make that much web content, but you don’t have to do it all at once. Commence with ten pages of content to hold your top ten phrases. You can comprise disparity of the same phrase on any given page, so that will help you make this chore more convenient.


Benefits and Drawbacks of Social Bookmarking

Why is social bookmarking significant

  1. Enables like-minded people to find each other and create new communities of users around a topic
  2. Allows a specific group of people (staff members in an organization for example) to share resources efficiently
  3. Can help you find new insights about a topic by seeing how others think and connect to it
  4. Creates contextual taxonomies that have meaning for a particular community/group of people (good for different cultural contexts)
  5. Most tools incorporate various mechanisms for sharing information outside of the tools (via RSS, integration with other tools such as blogging software)

What are the drawbacks

  1. Tools are still evolving and not all have polished,user-friendly interfaces
  2. No consistent oversight to how a resource is tagged – e.g. tag London could stand for Julie London, City of London, or Jack London
  3. The stream of specific resources on a topic is as good as the community who has joined the service. Many services are populated with early adoptor types so the technical information can fantastic, but more general topics may not yet have lots of users. This is changing though.
  4. More overwhelming
  5. Possibility of tagging spam
Tuesday, May 27th, 2008 Link Building No Comments

Link Building Popularity

Search engines like Yahoo and Google hoard more than ten billion web pages in their huge databases, so structuring and systematizing the content is a major undertaking.

To suitably organize this data, search engines utilize sophisticated algorithms to measure the significance of the web pages inside their databases. The significance of a web page is measured by in two methods, as detailed below:

1) Onsite Optimization
This form of optimization is usually referred to as “natural search engine optimization.” Natural search engine optimization information can be established all over the web. For further information, look for “natural search engine optimization” resting on Google.

2) Offsite Optimization
This form of optimization is usually referred to as “Link Building.” It is often categorized under three identity namely

  • one way links
  • reciprocal links and
  • text link advertising
Tuesday, May 27th, 2008 Link Building No Comments

Digital Asset Optimization (DAO)

iProspect just now released a study which shows users are responding to the different specialized content types within the search outcomes. Top-level findings shows 36% of search engine users look for “news” results within mixed search results, 31% are clicking “image” results and 17% choose “video” results. When I typed in “Lipitor image” in Google three images appeared, none of them was from Pfizer. I then tried “Plavix image,” again same situation. I lastly tried “Nexium image” the first image was AZ, nice job. You can try this exercise with your brand.

I like to suggest a three part plan to react to consumers who are looking for information and response to that information in their choice.

1. Optimizing your image is an easy task for your SEO shop, so start today.
2. Try to optimize all your digital assets this year.
3. Make a digital asset strategy. What all should we do for creating our digital constituents? Who all are the partners that we need to work to develop and implement the digital asset strategy? Of course I am prejudiced, so I suggest first and foremost that your SEO shop be leveraged here, but I strongly suggest your PR firm, iAgency, CPA, content providers and beyond.

I feel you asking me, what is the ROI of DAO? How I will suggest you think about ROI is we respond to consumers looking information in a plan that they choose. So the response rate will improve in driving more traffic to your site for further assurance and influence, search IS a branding means, and we would develop a deep understanding of what clients are looking for in terms of format of information.

Tuesday, May 27th, 2008 Search Engine Optimization No Comments

Are you tired of Exchanging link with other site?

One of the tried and tested methods of getting traffic to your web site is exchanging links with other similar to minded web site owners. But the question is link exchanging really worth the effort against other less burdensome web site promotion methodologies you can utilize.

Of course link popularity is significant in attracting traffic to your web site but there are many other methods to attain that without relying on the old staple of a traditional link exchange. A quick example of one being to participate in forums associated to the topic of your web site. Include your web site URL in your signature and join in forum threads. Each reply you post will comprise your web site address and any other forum member who sees your post may visit your site via your link. The more posts you make, the more links you are gaining which in turn increases the possibility of people visiting your web site.

You may take a related approach by commenting on blogs and including your web site address and also in web site visitor books and similar.

Writing articles and submitting them to the major article directories just similar to this one is another admirable way to promote your web site and gain links at the same time. Your articles may be reproduced by further web site owners, on blogs or used by ezine and newsletter publishers. Using a resource box in each article including your web site address means additional flattering exposure for your site.

Another good way to encourage your web site easily and quickly is to use the free press release distribution services which are out there. In a similar way to article submission you gain automatic back links and contact with minimal effort and absolutely no financial outlay.

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