Archive for July, 2008

Why does the Link Page have a PR Zero?

Always we have question that Home page have the Page Rank 5 or 6 but the links pages with 0. The above question asks whether you should deem linking to a PR 5 site when the links page is a PR 0.
This can be explained with few different reasons:
Reason 1 – The links page is newly added and has not had a PR assigned to it in the Google toolbar.
Reason 2 – Links page is not being linked to, or is linked to using a dynamic link.
Reason 3 – links page is hidden deep in the navigation of the website. Some webmasters bury the link to their links page deep within their site, so that the only way a search engine spider will discover the links page is by following 3 or 4 links from the homepage. When this is done, very little (if any) PR flows to the links page.
Reason 4 – Multiple links pages conceal the page your link is found on.
Reason 5 – Check for a robots.txt file on the site which is requesting the link exchange. If there is one, make sure that there is no control that disallows the spiders from accessing the links page. This is a technique that will avert the search engines spiders from visiting the links page, so no PR, and no advantage, is passed to your site.
Tuesday, July 22nd, 2008 Link Building No Comments

Blackhat SEO: Defend Yourself by Recognizing The Bad Guys

Over the years, webmasters were told that they should avoid Blackhat SEO techniques that are in connection with their own websites. In general, I can agree with this statement. But, after obtaining a deeper understanding of Blackhat search engine optimization, one can really learn a bit regarding how better his or her own positioning in the search engine results.

White Hat vs. Black Hat Search engine Optimization

Whitehat and Blackhat SEO is a comparison which is a take-off from the old cowboy westerns, where the good guys will wear white hats and the bad guys wore black hats. So, theoretically, we could assume that the Whitehat practitioners are the good guys of SEO, and Blackhat practitioners are the bad ones of the industry.

But, the truth is a bit more opaque than this. SEO is not a pure “white vs. black” issue. Just as in the Mad Magazine’s “Spy vs. Spy” succession, sometimes the white spy whips the black spy, and vice versa, sometimes the black spy was successful.

In theory, Blackhat SEO is a kind of search optimization that will eventually get your site banned in the search engines. And sometimes it would.

But, it is really fascinating to me when I visited a website such as http://www.blackhatseo.com/ and discovered the world-renowned SEO expert Aaron Wall owns the site. In case if you were not aware of it, Aaron Wall is the owner of SEO Book and is recognized as one of the world’s foremost leaders in SEO technique.

Blackhat SEO Is a Learning chance

For me, the study of opposites offers a greater understanding to mankind.
1.One can’t know “altruism”, until one learns about “selfishness”.
2.One cannot truthfully appreciate “wealth”, until they have experienced “poverty”.
3.One can never announce something “easy”, until they have faced something truly “difficult”.
4.A “slow” driver will rarely be noticed, until the “fast” driver passes them by.
These are the theoretical ramblings of Bill.

I have always argued that if we want to see light, one should be able to identify the darkness. That is why when I am told to keep away from something; I go to it, so that I could see what it looks like, for the sake of recognizing it.

So, whenever I learn more about SEO, I search out Black Hat SEO forums and sites to learn how to distinguish the dark, when I am in the light.

After all, if you can’t recognize the darker side, how you could expect that you protect yourself from it?

Monday, July 21st, 2008 Search Engine Optimization No Comments

The Importance of Internal Linking , and How to Do it Right

One of the elements of site development and SEO that often gets overlooked is internal linking. When done right, you can kill two birds with one stone, and improve both search rankings and usability.

You may be familiar with the fact that when sites link to other sites, search engines pass value for the terms/phrases used in the link anchor text. (Anchor text is the highlighted text in the link.) When working on improving rankings for a site, people usually try to target links from other sites (external links) that have the desired anchor text related to terms they want to rank for. However, contextual internal links can also be effective in helping to improve a site’s rankings for targeted keyphrases.

Context is the Key – Link Within Your Content

Your website’s text content is filled with opportunities to potentially pass link juice to other pages of your site and to help users find their end destination. To start improving your internal linking strategy, go through your site section by section, page by page, and see where it would make sense (from a user’s point of view), and insert some contextual links to other pages that you want to rank better.

Be sure to use the keywords/phrases (in the anchor text) that you would like the destination pages to rank for. In your links to these pages throughout the site, vary it up and don’t use the exact same phrases in anchor text, or it will look artificial to both search engines and users. As you are doing this, make sure that the target keyphrases show up on the destination page in some form. Links are more effective if the terms in the link anchor text also show up on the page. One area where this is useful is to help a site rank for both plural and singular versions of a word.

The surrounding text can help too, so you may want to tweak the sentences and paragraphs around your links to improve the contextual value.

When you’re finished, get some feedback from outside users to make sure it still looks natural.

Monday, July 21st, 2008 Link Building No Comments

Things that will Motivate Web-Audience Response

Web success is based on the creative performance of the basics, and here your Web-marketing presentation should begin.

1. Web-Audience Response is demanding Communication

Though Web has a lot in common with television there are fundamental differences; it is vital for Web-entrepreneurs to know these differences and similarities. Television and the Web both are communication environments, but televisions are primarily advertising platforms. Of course there are a lot of websites that follow the advertising financial model, but for the average business site, depending upon the third party advertising not only dilutes their marketing message, but also makes for a confusing visual presentation.

Just because your site presents information, it will not mean it’s communicating it to your audience in any meaningful way. The way in which you communicate your is as important as the message itself.

2. Web-Audience reaction Demands Content

You must have heard the comment, ‘content is king,’ but we assume, ‘communication is king’ since without communication content is meaningless. Your information is basically advertising, as you’re in business, and business is about selling something. So the real purpose of your site is to make that advertising message worth listening, and for that, you need to turn it into content.

To twist advertising into content you have to accept that sales take time. You have to be patient. You can’t hurry a sale, you first should build confidence; start thinking of selling as a courtship.

3. Web-Audience Response needs Courtship

No one makes a substantial financial commitment without getting some level of comfort with you and what you do, and that require some repeated contact: a courtship.

There lies the similarity and difference between websites and television. The achievement of a television program is based on habituation. If you catch people to tune-in every week, at the same time to see their preferred program, you would be able to keep delivering your marketing message throughout the commercials that pay for the content. In the same way, if you can make your site interesting through the compelling presentation of content, you get visitors, each time gaining confidence and admiration for what you do and sell.

The difference is people admit television commercials as the price that they pay for free TV programming, but the same is not for the Web. People need free information on the Web, so the challenge for website owner is to turn their message into forceful programming that create habituation, just another form of courtship of potential clients.

4. Web-Audience Response also Demands Consistency

You hear the word strategy with little relevance to its exact meaning. Successful companies seldom change their strategies, which are the various methods used to apply strategy in order to secure the ultimate objectives.

Business has to be elastic and open-minded to adapt to an ever-changing business environment by regularly updating tactics, but strategy wants to be a constant, for implementing action. Staying on course requires confidence in the strategy with a watchful eye on the big picture.

Websites that are not anything more than brochures of product that anybody could purchase at the local mall is a tactic that delivers little significance to today’s Web-savvy consumer. The new multimedia communication-based Web requires new presentation tactics to successfully implement marketing strategy.

5. Web-Audience Response Demands hope

Successful marketing is, about creating a series of deliverable expectations.
If you are expecting a product to be easy to use since that’s what the marketing communication states, then it is easy to use. Effective marketing presentation not only prompts action but they create a set of realistic, deliverable expectations.
Ask yourself, why people suspect politicians, car salesmen, and telemarketers? We know the answer: many would say, and promise, about anything to get your vote, and the result is a disgruntled, cynical voter or customer.

6. Web-Audience reaction Demands Trust

When customers’ expectations are met, you create trust, and it is one of the hardest things to attain on a website that lack human connection to the audience.
I can’t tell you how many sites I’ve visited make no effort to civilize their presentations, and consequently their businesses. When you leave for a contact page all that’s there is a form to fill-in, with no contact information, it says to people, ‘I actually can’t be bothered talking to you.’ Hiding behind email tells public not to trust you, and if they don’t believe you, they are not going to do business with you.

Business is about linking to people. If your website is not having some kind of human element like a video Web-host, audio message, or contact name, how could you expect to connect and build confidence, and trust in your intention to satisfy their needs?

7. Web-Audience Response also Demands Personality

By building trust with your Web-audience you are building your brand and defining your personality. Here again we have dichotomy because personality is a human-based feature, so how can we create a personality and instill human characteristics into an lifeless entity like a business?

Corporate personality will not derive from a logo, packaging, or your site’s aesthetic qualities. It is the total of the collective experiences your audience has with your corporation. In the brick world, corporate personality is a product of dealing with people, receptionists, and telemarketers; in short personality is resultant from interaction with real human beings.

Well written website copy could help create personality as long as it is written in a characteristic human voice, but we know 70% of all website text is not read; people usually skip to bulleted points and captions. But the same material delivered by a genuine person either through Web-audio or video, delivers the marketing message in the memorable and compelling fashion, but it will also define the business personality and humanizes the website.

Two caveats are not people, and unless you could afford to employ the creators of the Simpsons to develop your animation, you better forget it; as well as, using yourself as a spokesperson or Web-host is an unsafe practice, and it speaks more to ego than to effective business development.

8. Web-Audience Response also Demands Motivation

At last your website should communicate content that excite and motivate people to do business with you. The ability isn’t about what you’re selling; it’s about how you are presenting it.Motivational speakers, whether in the field of business, personal coaching, entertainment or sports arenas, all convey a similar message; but the ones that really stimulate people to act, are the ones that know how to present their thoughts in a exciting and compelling manner. If you want to motivate your audience to respond, your presentation should be delivered by a real human being: a professional with attraction, charisma, and a distinctive character.

Friday, July 18th, 2008 Search Engine Optimization No Comments

Link doping in search engine optimization

Link doping in search engine optimization refers to the effect and practice of embedding a large number of unwarranted hyperlinks on a website, in exchange for reciprocal linking. It is mainly used when describing blogs, link doping typically implies that a person hyperlinks to websites he or she has never visits, in return for a position on the website’s blogroll, for the only purpose of inflating the obvious popularity of his or her own website. Since the search algorithms of numerous web directories as well as search engines rely only on the number of hyperlinks to a website to determine its significance or influence, link doping can effect in a high placement or ranking for the felonious website.

Initially used in an article published in Sobriquet Publication and on Blogcritics.org, link doping has been puzzled with the related practice of extreme hyper linking, also identified as “link whoring”. While the two phrase may be used interchangeably to illustrate gratuitous linking, link doping carries the additional implication of deliberately striving to reach a certain level of achievement for one’s website without having earned it through solid work.

Friday, July 18th, 2008 Link Building No Comments

Basics of Link Building

There are two main definitions for building links:
1. Linking is a communique and illustration signal inherent to the net. Links return contribution, value, significance and influence. If you want a scalable answer for building high-quality links, then offer solid value and assistance to your market, industry and community.

2. There are many different methods to build links. There is no correct method and no best practices; there is only creativeness, cleverness, and hard work.

Links are now a major service. It was not always this method. In the pre-Google era, links were about sharing resources and receiving traffic.

Today, links are about traffic, sure, and they are about sharing – but they are also about search engines.

Friday, July 18th, 2008 Link Building No Comments

Keyword Relevance improves Ranking

Relevance is always measured in perspective to a search keywords used in a search. The higher the significance of a keyword to a site, the higher the website would rank.

On site Keyword Relevance

Keywords appearing on your web pages get better your site’s relevance to the same keyword phrases. This can be accomplished by carrying out seo on your web site using keyword research, industry-relevant and important keyword phrases.

Keywords in Anchor Text

Keywords appearing in the Anchor Text of an inbound link, irrespective of the Page Rank of the linking page recover your site’s relevance to those keyword phrases.

Topic Sensitive Page Rank

TSPR attempts to merge the value of “significance” and “consequence” of a web page, by calculating the “PageRank” of your web page using only “context-sensitive” inbound links.

Thursday, July 17th, 2008 Link Building No Comments

Optimizing Search Box Tips by adsence

I got these 5 tips from Adsense team about how to optimize Search Box for Adsense publisher… Following these tips on AdSense for content optimization our Sydney team presented a couple weeks back, now let’s see AdSense for search. As you might know, Google recently included Custom Search Engine into AdSense for search to offer additional customization options and enhanced targeting. Whether you have already implemented an AdSense in your site or you’re getting started with this feature, we suggest these five optimization tips:

1.Place your search boxes in observable locations.

Incorporate your search boxes in easy-to-find location, like under the header or in your left navigation. Keep the placement of your search boxes consistent in all your pages, so users would know where to look if they need any help finding something.

2.Insert two search boxes to content-rich pages.

For pages with more content or which need scrolling, try to place one search box at the top of the page and one more at the bottom. A box at the top will allow users to do a search immediately, and the box at the base will provide a search option to users who would have just completed reading your content. You could also track and compare the performance of both the boxes by making custom channels.

3.Host search results on your own site.

Inorder to keep users on your pages, you could host your search results and ads inside your individual pages. If users don’t find what they’re looking for in the search results, they’ll be able to navigate to other sections of your site with your site’s template. In addition, you can further incorporate your search results into your site by customizing the color of the results page.

4.Add a search box to your search results pages also.

Similar to 3, try to place a search boxes in your search results pages so that users could perform more searches from your site.

5.Customize your commercial locations.

Place your ads at the top and right side of your results pages. This provides added visibility, and our also tests have shown that these locations can develop monetization.

Once you’ve optimized where the search boxes are placed in your site, do not forget to try new targeting options like keyword refinement and vertical search. To generate AdSense for search code and gain advantage of these features, sign in and visit your AdSense Setup tab.

Wednesday, July 16th, 2008 Search Engine Optimization No Comments

The phases of an in-house SEO life cycle

Courtship Phase. Does your company want to find the best candidate to start up the in-house SEO program? For companies in this phase, you are seeking for the best SEO candidate for the job. In this phase many companies realize they could not afford Michael Jordan, but can hire a great SEO leader. Once your SEO is hired, put all of the right introductions when they start.

Honeymoon Phase. The SEO is in place and everybody talk about SEO. Recommendations come from every direction, and getting priorities is like a breeze. This phase may last about 3-6 months, depending on the corporation. The main advice here is to make the most of your honeymoon, read up to maximize potential of this phase and to minimize the impact of next phases.

Reality Phase. This occurs when it starts to get challenging internally. The shape of the upside bell curve could vary significantly for this phase. It could be deep and wide, or shallow and narrow.

After talking with other SEOs, this seems to be the most challenging for the more traditional companies, where the site is not the main income channel and management is competing for prioritization of their projects. Dotcoms seem to barely experience this phase, if at all, likely since search engine traffic is a part of the business model and SEO is of interest to all.

To make this Phase as short as possible, focus on educating the team and then pre-sell ideas so that resistance is caught and addressed, before you pitch ideas. Most importantly, during this phase you need to nurture the relationships you build in the Honeymoon Phase by transforming your connections into friends and help each other succeed.

If you find yourself in the Reality Phase with no end in sight, focus on the individual side of SEO, get people to help SEO. A great start to get you on the right track is to implement over-coffees and other tips from Duane Forrester, LLC. If the challenge seems to be getting management’s attention, let the numbers do the selling. Laura Forbes with Christian Science Monitor has an attractive approach for growing visibility for SEO-she gets SEO to enhance KPIs management is monitoring; when these numbers start to slide, she knows it is time to make the sell for SEO.

Synergy Phase. You have reached this phase when SEO and other departments function with synergy. You’re operating like a well-oiled engine with a process that keeps SEO in the loop, with ideas going back-and-forth among SEO and other departments. When you reach this phase, it’s simple to caught up with the busy work and let your relations become a lower priority. Remember the relationships are what you got here and their absence could send you back.

Tuesday, July 15th, 2008 Search Engine Optimization 1 Comment

Do you buy text links?

You can rank number one or at least in the top ten for just about any search phrase by just buying text link ads. Some web site owners think that this is the only true way to the get their site in top ten. So, do you buy your way to the top? Or should you play it secure?

You can also rank number one without buying text link ads if you offer good content because many other webmasters will link to you just because you have good content and it provides their users with precious information. Proper exchanging of links with good web sites.

There are also several ways of playing it safe. Besides the fact that text link ads help to get better your search engine ranking, they also bring in a good amount of traffic. In order to get a good quantity traffic from links you would need more than just a few back links, but since you won’t be buying them, you will not being getting that many web sites linking to you and most of them are from web sites that are not accepted among internet users.

All the major search engines see back links from superiority sites as a vote for the web site being linked to; by playing it secure it will take much longer to get a top ten ranking because of the lack of back links. It can take years before you will rank for any accepted search term because you will only be getting links the natural way.

Tuesday, July 15th, 2008 Link Building No Comments
Request a Free SEO Quote