Reciprocal links catches on in popularity. It’s a way of site owners to share each other’s traffic, a simple “let’s trade links” deal that can help to widen your web audience. Swapping link helps you with your search engine traffic. Some of the search engines calculate the number of links to your site from other sites and use it to determine your ranking.

Another way of reciprocal links can benefit you is by drawing repeat traffic back to your website. If you offer a high quality list of relevant links, visitors will return often because they know that they can quickly find that what they are looking for.

One of the way is approaching the reciprocal link is be proactive. Make sure that site owners may get several link requests everyday. Reciprocal linking is basically sit back and wait for others to approach or link to you. Reciprocal link is one of the way to steadily build targeted traffic and add value to your website.