Search Engine Optimization
CTR (Code to Text Ratio) – The Percentage is estimated to signify the actual text in a page. This apparatus helps to dig out the content from the paras and anchor text from html codes. Based on this information’s the process of text ratio is calculated.
Importance of CTR in SEO
- Every page’s code to text ratio is used by search engine.
- It allows Google Bots to calculate the relevancy of the webpage.
- A good PR for web page is obtained depending of the wage of ratio.
- Higher ratio is always expected to rank higher in Google eyes.
- All engines never have the check on CTR, only few does.
- It’s good to rank high comparatively than your competitors
- It gives you a great kick start on your on-page optimization.
Variation on Ratio
0-10 % – Believe in adding additional content or smarten up your code.
11-24 % – Content is sensible, but try to improve.
25+ % – In general, it’s good, but try not to over do it.
Code to Text Ratio = Text Size/Web Page Size*100
Try this Code to Text Ratio tool to analyze your websites reason behind ranking. Use this widget to benefit yourself.
Press release is an act of writing about any thing which utilize your company and discharging it on various press release sites. Your site may rank in Google and Yahoo News and million of impressions may gather on your release. Only News worthy content or information must be freed at press release. It helps lot of your customers and non-customers as essential information. A significant and optimized release will automatically drive (or) mount traffic for your keywords at search engine. Numerous amounts of backlink may rise for your website.
It is more important to write for your audience. While people Google your keyword, its necessary to accomplish your website in SERP.. Here are some ways to construct a healthy press release.
Important Features in press Release:
The Title must always dictate your reader what is in inside your content. A poor title drifts down the visitors. Try to engage with important keywords. Always have only 100 or less characters in your headline (or) Title.
Nature of info:
Never miss your target audience at any stage. Use hyperlinks at your text. Make some important things bold. Also, provide link to other useful (or) related information, which may help readers. Anchor text is must and link to any of inner page is also must in content. 250 – 350 words are limit in online press release. Use keywords in your text, but never stuff it. Always use http:// in your links or it can not be clicked by visitors.
More Useful Terms:
- Try to include images and video to the content and if possible, link the video to your website or YouTube channel.
- Content must always have interesting information that makes visitors to travel around your website for long time.
- Always keep in mind that you need a story to tell for it to be published. So the content should be remarkable and motivating. Think why should the reader study the news and then put in writing.
- You should send out the press release to your existing traders, manufacturing specialists, commentators and bloggers. The more populace you gain the additional benefits you acquire. Always include a private email with each submission where necessary so that the content gets published on authority sites.
List of Best Press Release Sites
There are many reasons for optimizing link building in a website. It’s harder after panda updation to list out good quality links since, it played major role in drowning Spammy links. Link building is a part of on-page optimization so, we can’t avoid link building concept to our developing website. A worthy link can be determined from few things such as dofollow link, link from quality content site etc. We have listed from rungs to estimate a classy link structure.
Traffic Driving Links
PageRank boosting or elevating termed keywords to top page does not generate traffic completely. Traffic generating is a step by step work. Text links, banner ads, forum participation, blogs commenting, social marketing, famous directories etc are few list of generating traffic. Google AdPlanner and Compete are two excellent traffic mounting links. Links will allow exposing your website on result page with a good optimism of referral visits.
- Allows to know unique visitors, page views, average time on site
- Article on Audience interest, related sites visited, and keywords searched for
- Also demographics info’s such as gender, education level, income level, age
- Lets you know, which site accepts advertising and links to their page on website
- Allows to compare up to fives websites
- Good Ranking keywords, Referral sites, Most often searched keywords
Result Page Enriching Links
To enrich termed keywords to a good position on search engine result page, main key is obtaining dofollow links to your sites related pages with perfect anchor text.
KeywordLuv plugin is an essential way to get backlinks to your website. Always do guest posting with anchor text using related keyword phrase. Also use on your forum signatures, article promotion, directory submissions, organic links, author bio etc.
Links to Enhance PR
PR- Google PageRank is a very important factor to consider while we search a site. Google keeps on updating the PR every time after some duration. Pr matters a lot in mounting traffic. SEO Quake can be used to enhance more about page rank on your website.
Obtaining link on higher PR page is an essential step to obtain good ranking. Once you discover significant pages with high PR, you start constructing PageRank improving links to your website via blog comments, link requests etc.
Reputation Building Links
Reputation links can be assembled in a massive amount of ways.
- Interlinking one social profile with another
- Blog commenting using your name as anchor text
- Social profiles as the website URL
- Adding up your social profiles to relevant directories
Google Panda’s update on Feb 24 – 2011 dragged many feature sites to down stairs which were lacking with panda’s guidelines. This update made a mark on Google’s search engine algorithm. Matt Cutts stated, Panda update was intended to affect almost 12 percent of all explores and approximately 500 of explore progress were scheduled for release in coming years.
Here are few key places were panda update plays major role:
Only Quality content matters. A page or article in your site must contain at least 700 words and more. Google spider considers only worth content. More often sites with poor content rank high than quality content stuffed site.
Google always avoids spam links and content. This panda update has made landmark on spam link from blogs and profile links which no longer pass much quality to your web site.
Social Networking Sites
Facebook and Twitter are two prominent Networking sites. Google understand, how people are connected with this social sites to develop their own website by considering what friends tell them and how seo is done.
Websites that proceed like content farms have been diminished by Panda. This is important factor since low class and out-of-date content into their web pages for the solitary reason of gaining traffic and raising their search engine rankings.
Losing Long Tail Keyword Ranking
Keywords sense a lot in your web site to gain traffic. Long tail keywords often never last long until the content is much qualified and up class. Panda never touch primary keywords. Only long tail keywords are under problem.
Sitemap and Exact Match Domains
Sitemap is simply known as map of your website. Always update your site map. If you use WordPress, there are plugins available that routinely produce and update your sitemap.Many poor websites achieve good ranking because of EMD. A domain of a website is one of the significant attribute of a website. Due to panda 30% drop in this case of websites.
Traits that are judged to be more essential:
- Link quality, link quantity, link speed resembles with high rank
- Age of Domain
- Your neighbor server must never be spam and trust on domain
- Use content of 2400 words. Avoid poor contents with 300 words
- Applicable Tags and Doc type must be used
- Onpage aspects
- Miscellany on using html tags
- Healthy upholding of site
Try to fix panda dilemmas and build your site in great way. Small web sites may have crucial problem with poor content and stuffed links. Avoid such things and be clear and worth. Try to explore wit ads but in recent amount.
If you web site is bowing down in ranking, Try to hold up all important factors and never panic until next update of Panda. Satisfy your customers with great content and continue worthy link building.
List your Business will cherish your exposure in all search engines. Local Businesses sometimes get more popular than we think, this is due to listing. Tabulated below are some good quality listing site. Register your local business today to make more visitors and great result.
Bounce rate is the counting who visits to initial page of a website. People who dropped your website from the home page are taken in to count. Towering bounce rate usually designates that website is stuffed with inadequate content to your visitors. It details you numerous things to hike your website to a quality level. Google Analytic is the best way to measure your Bounce Rate for all your web sites, Blogs. Excellent and Relevant information on your site triggers visitors to take for long duration. A wonderful formula to count your bounce rate.
BR = Sum of Visits Viewing Per Page / Sum of Visits to that Page
Rating Bounce Rates:
55% to 80%
40% – 55%
26% – 40%
0% – 25%
Steps to decrease the BR of your website?
1. Relevant Contents
2. Interactive Posts
3. Interesting Labels
4. Template Design
The URL of the web page which contains the image can also have an authority on the ranking of the image. It’s important when you want to rank higher. Enclosing with target keyword rich domain name and generating a sense full structural design followed by proper page naming conventions can put you on the fast pathway to SEO success.
Title tags, officially called as title elements, describe the title of an essay and are necessary for all HTML/XHTML documents. Page title, constantly states and effective utilize of optimization. Google glance at numerous factors, and if your page has a title tag with the keywords in it, you are additionally expected to rank higher.
It is not more significant for ranking, but can be functional for visibility. We habitually just alter the first sentence of the information and attach that in. Even though not used for rankings, engines occasionally use it for the snippet that is visible in search engine result. This can helped for increasing the traffic from any ranking position.
The filename is a significant factor in optimizing for a search engine. For example, we have “picture1.jpg” which is not very descriptive. Renaming the file to “red_dress.jpg” will assist search engine spiders a clue regarding the picture.
Body text is one of the main attribute that search engines glance when ranking a web page. Since many search engines do not provide consequence to Meta source code while ranking pages, the page title and page text (text inside this part) are the two most significant aspects of Website optimization.
Heading tags are specified more weight by search engines than standard body copy (H1 to H6). So these tags must be used intelligently to strengthen the page’s overall keyword idea.
Image Alt Attribute:
The mass given to any one individual ALT or TITLE attribute is least, but when combined with other SEO efforts, it can make a real distinction to civilizing your search engine optimization and rising your keyword density and relevancy on each page.
Bold & Italic Text:
You desire to highlight your keywords and keyword phrases when they become visible in your text. Whether you use bold or italics are your choice, just use whichever fits best in your post. The more your “important” words and phrases equivalent your keywords and keyword phrases, the more important the search engines will consider your content.
It plays a vital role in defining a domain. Try to avoid lengthen, Stuffed keywords. Keep your URL structure extremely reasonable, worth, focus only targeted keywords.
Title Tag must ever focus on targeting keywords. Title Tag is a place where you can impress your visitors. Must avoid this kind of words in your tag because Google Spider don’t provide importance to this words (e.g. and, the, an, for, to, him, her, that, etc)
Your targeted keywords about your site must be given. Never use irrelevant keywords. Meta keywords allow visitors to bring up their related site by their search in any search engine.
Make sure every page on your site has its own exclusive Meta description tag. The Meta description is frequently used to illustrate the page in the search engine results after listing the page title.
Using H1 header is a fine process to on page Search engine optimization. Allow keywords in your header. Make use of h1, h2, h3 tags to define their keywords categories.
Practice XML sitemap to your site. XML Sitemap allows visitors to aware of entire pages in site.
Keep Body Text Clear:
Never stuff your Text with keywords. Use targeted keywords only twice on related content.
Use Alt Tag for Image:
When your image seems to be un-crawled, use Alt Tag with targeted keywords so that you can optimize your image.
Keep in mind all your pages in site must have short and relevant URL.
You can restrict access from search engines with robots.txt file. It is a good initial practice. It avoids unwanted directions for search bots even in case of nothing in your site.
Must use internal links restricted by your relevant content.