Many links have a greater not direct value than direct value. When someone links to your site it is seen by search engines as a choose of quality. The anchor text and other page elements such as the page title and headers might also help search engines further categorize the link. On image links the image alt text plays the function of the anchor text.

On the marketable web, many links are bought and sold, and thus for search engines to remain pertinent they must find ways to regulate link purchasing. Some of the things you may desire to look for when buying links to assist maximize your ROI and minimize your risks:

Are the links direct links? Links that go through an ad server frequently do not help build your link popularity.

Is the page on theme? On topic links from business hubs are given significantly more weighting in clustering or community based algorithms such as Teoma's topic cleansing and Google's Hilltop.

How many links are on the page? If a page sells an infinite number of ads then the outbound link popularity is split up many ways, and that also could look a bit not natural to search engines.

What anchor text can you use? If you can use expressive anchor text then the value of the link is greater since the link text helps search engines appreciate what your site is about.

What is the price difference between site wide and individual page links? Generally site wide links may drive considerably more direct traffic, but likely they do not give much additional weight beyond a single link from the best page on the site.

What is the PageRank of the page? Generally many people place too much value on PageRank, but a higher PageRank does equate to greater connectivity and somewhat additional value.

Labels: Link Building

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