Link renting is a means to 'rent' the popularity and traffic flow of other sites. You pay a monthly fee in return for a text link that is pointing to your site. In doing so, you can directly and indirectly drive more traffic toward your website. Many major industries such as travel, pharmacy, pornography, and gaming have search results which are hyper competitive and require heavy advertising or aggressive SEO techniques. Some rented links provide great value in direct targeted traffic, whereas some other links provide greater value from the effect they have on search relevancy.

Most links are rented on a monthly basis with an option to renew at the end of each month. Some link prices can be as low as a few dollars a month whereas some can cost thousands and more per month. There is no single one-size-fits-all way to directly assume the value of a link. Most effective marketing will have risks associated with it, but you can minimize the risks and maximize your return by breaking the value of the link down into its elements:

Direct traffic from link renting

Viral effect of advertising

Effects of link rentals on search relevancy.

Labels: Link Building

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