Learning how your competitors improve traffic to their website is a powerful strategy because your competitor has previously targeted a whole group of long tail keywords. You will only need to optimize your site and create new pages which target these keywords as well.

Depending on your overall link profile, on-site optimization and site strength, you will position a chance of ranking better than your competitor on the search engines.

There are two ways to find your competitors keywords. One is to visit their websites and analyze their web pages and check out their title tags and Meta tags and their back links if you have the time. The benefit of this complete research is that you will come to understand your competitors much better.

A faster method to perform competitor's keywords analysis would be to use free online keyword parsing tools like SEO Digger and Google Adwords, which allows you to immediately find out which keywords your competitor is targeting by simply inputting their site URL.

SEO Digger can be inaccurate when it comes to actual keyword ranks but is generally useful as it shows you various keywords which your competitors are ranking for at the moment.