If you've gone through all the hard work of a link building operation, you anticipate to be rewarded with some impressive links. The reality is that many people are dissatisfied with the drip of links and the drip of traffic that their efforts create.

If that sounds recognizable to you, then you require stepping back a bit and re-accessing your linking strategy. Are you really giving sufficient thought to your strategy? One of the most popular topics from the customer review last issue was The definitive linking strategy. So here goes.

First of all, link building is not about search engine optimization, it's not about boosting your Google Page Rank, it's not about publishing a link directory and it’s not about exchange links with as many other websites as possible.

So what is link building about and where should you put your efforts for maximum return?

Strategic link building is about establishing your spirited position in the online marketplace that already exists, albeit informally approximately your industry sector.