Link Value is the apparent value another site will derive from linking to you. The more value they see, the more possibility they will be to link.

At its basic level, the most immediate value most sites need for reciprocal link. "Once we proposing for a link we are posting their link in our site first" But such exchanges rarely bring important business profit to either party. Much more productive are one-way links, "I'll link to your site because of the site usefulness and attractiveness to my audience."

To persuade other sites to provide you a one-way link you require to maximize your link value. The more value they see the more likely they are to link. To make value and compelling reasons for other sites to link to you, you've got to think link value from three perspectives:

The value you offer the linking website. Perhaps you present complementary products or services: perhaps the information you issue may help them close a sale or perhaps they desire to be seen as a knowledgeable source.

The value that you present their audience - the people that will follow the link to arrive at your website. They will be concerned in what you have to offer and will already have expectations based on the link they followed.

The value that the extra traffic brings to your business. There's no point in generating incoming links and traffic if you can't change the people who turn up at your site.