Flash sites are an ache to optimize for search engines. To a spider they will emerge as a single page site just the home page and nothing more. That means that all the customary good practices of building content, using keyword phrases and cautiously planning internal linking are out the window.

Does that mean that Flash sites have to look for search engine results? Not a bit of its effectual linking strategy can be the keystone of an optimization campaign for a Flash site.

There are two significant factors in search engines optimization. They are on page factors and off page factors. The first is about the satisfied you have on your own site, the second the excellence of inbound links and the linking text that is used on those links.

With a Flash site, you have effectively discounted the on page factors. Flash sites don't present either in a format that search engines can understand. Even the search engines that try to index Flash sites have not established the capability to consistently access the entire site's content.