How can you progress your link requests so that more websites will take the assessment to link to yours? This is a fundamental question that every link building drive should address.

The answer lies in understanding the psychology of the choice making process and making use of classic direct marketing techniques to direct people to take a specific course of action.


A link target the webmaster, editor or site owner who will take the decision to link to you or not goes through three stages in taking that conclusion:

Stage 1: Your link request comes in their inbox do they open it or not?

Stage 2: After they open it does your copy peak their attention enough to get them to visit your site?

Stage 3: When they visit your site, do they see sufficient to persuade them that it is worth linking to?

Think about it this is quite a frightening task. You want the goal to stop what they are doing, read and understand your request, assessment your site and then go to the bother of creating a link and publishing it on their site.